Kyobo Life Insurance, Customers and Planners Run 'Companion Race'... Promoting the Value of Insurance Supporting Life’s Journey

150 Companions Shine Brighter Than Records
Shedding New Light on Life Insurance’s Core Value: Customer Protection
Chairman Shin Changjae Visits the Event: "Life Insurance Is the Pacemaker in Life’s Marathon"

At the "2026 The Race Kyobo Run" marathon held at Gwanghwamun Square in Seoul on the 5th, Kyobo Life Insurance customers and financial planners ran side by side in the "Companion Race."

Shinchang Jae, CEO and Chairman of Kyobo Life Insurance (fifth from the right in the front row), is shouting “Fighting” while participating in the “2026 The Race Kyboro Run” marathon held on the 5th at Gwanghwamun Square in Seoul. Kyobo Life Insurance

On the 7th, Kyobo Life Insurance explained about the event, saying, "About 150 customers and planners were paired up to run together," and added, "Just as a pacemaker helps a runner maintain their pace and finish the marathon, this event served as a reminder of the role of life insurance in helping customers maintain their pace throughout the long journey of life."

Financial planner Bang Heesik and Lee Gyubaek, CEO of a corporate client, who completed the 10-kilometer course together, shared the joy of finishing as they held hands at the finish line. CEO Lee said, "I first became connected with Kyobo Life Insurance as a customer, but now I receive great support from the company as a life partner in both business management and my overall life," adding, "Through this race, I was reminded once again how powerful it is to walk and run together with someone."

Bang, who is an Honorary Director among Kyobo Life Insurance’s financial planners, said, "It was meaningful to create precious memories by finishing the race together with a customer," and pledged, "I will continue to stand by my customers so that they can complete the race of life safely."

This "Companion Race" aligns with the "customer protection" management philosophy emphasized by Shin Chang-jae, CEO and Chairman of Kyobo Life Insurance. Shin has often compared life to a marathon, stating, "Just as a marathon has both uphills and downhills, life is a journey filled with joys and sorrows," and stressed, "Life insurance companies and planners must act as pacemakers so that customers can overcome adversity and complete their journey to the end." On the day of the event, Shin visited the site, personally greeted and encouraged customers, planners, and employees who finished the 10-kilometer course, and shared in the joy of completion by taking commemorative photos with the participants.

Throughout the event, more than 300 employees and planners formed a support team, running the "Kyobo Cheering Zone" to encourage the runners. Much like on-site support provided through hydration and injury checks, this was seen as a symbolic demonstration of life insurance’s role as a "social safety net" that provides financial support in unexpected crises.

A representative of Kyobo Life Insurance said, "Through this event, we aimed to communicate the value of life insurance in helping customers maintain their pace and complete the race of life," and added, "We will continue to spread a culture of customer protection throughout the entire process, from signing up for insurance to maintaining coverage and paying out claims."

This content was produced with the assistance of AI translation services.