House of Shinsegae Cheongdam Emerges as a 'Wellness Hotspot' with Yoga and Brunch Experiences

Strengthening the Wellness Space with Lululemon and Twelve Brunch Cafe
Pop-up Store and Workout Classes Combined: Expanding Beyond Shopping to Experiential Spaces
Addition of Healthy Dining Cafe: Wellness Consumption Expands with 400,000 Visitors in 100 Days

House of Shinsegae Cheongdam, operated by Shinsegae, is expanding its function as a wellness-focused space by introducing new brands.

The newly introduced core features are the Lululemon pop-up store and the brunch cafe Twelve. Both spaces focus on connecting shopping, exercise, and dining experiences in one place.

Shinsegae plans to gauge customer response and identify trends by operating the Lululemon pop-up store at House of Shinsegae Cheongdam. Based on these insights, the company intends to verify the potential for other brands to enter the space in the future. The current pop-up runs until July 20, offering a variety of regular workout programs such as yoga, barre, and running. The classes are led by instructors from the existing store and the ambassador network, and a running club is held on weekends. Reservations can be made through Naver Place.

The store is also holding a special opening event. Customers who make a purchase or participate through social networking services (SNS) will have a chance to enter a prize draw for rewards worth up to 200,000 won.

The Twelve cafe, which opened on the same floor, offers a menu centered around lighter meal options such as salads, sandwiches, and pasta. The menu also includes balanced meal choices like oatmeal and salad, as well as coffee made with organic and fair-trade beans, wine, and simple food and beverage items. The cafe aims to serve not just as a dining space but also as a wellness-focused community hub.

A Shinsegae Department Store representative stated, "House of Shinsegae Cheongdam, which has established itself as Korea's leading wellness lifestyle spot, has once again evolved. We will continue to strive to become the premier destination for wellness, offering healthy food options and a comfortable, enriching experience."

Since its opening in December last year, House of Shinsegae Cheongdam has quickly gained traction as a wellness food and beverage destination. Spaces with expanded smoothie and juice menus and a deli offering customizable meal plans have drawn attention, and the venue recorded 400,000 visitors within approximately 100 days of opening.

This content was produced with the assistance of AI translation services.