Lotte Mart and Lotte Super Offer Fresh Southern Coast Sea Squirts at Lowest Price of 4,990 Won

From April 2, the Second Week of the 'Mega Tongkeun' Event
Deeper Farms to Prevent High Water Temperature Losses
Number of Local Partners Doubled, Supply Tripled

Lotte Mart and Lotte Super announced on April 1 that, starting from April 2, during the second week of the 'Mega Tongkeun' event, they will be selling fresh southern coast sea squirts at 4,990 won.

South Coast Fresh Sea Pineapples Sold at the Lowest Price in Lotte Mart and Supermarkets. Provided by Lotte Mart.

Lotte Mart's local supplier partners adjusted their sea squirt farms from the usual depth of around 10 meters to deeper areas of at least 15 meters to minimize damage from high water temperatures. As a result of the increased depth, the growth rate slowed, and the first shipments began at the end of February, about a month later than in previous years. However, the company explained that the overall supply is quickly recovering due to a reduction in mortality rates.

Lotte Mart has doubled the number of its supplier partners and increased its sea squirt stock by more than three times compared to last year. By supplying at the 'lowest price of the year', last month's sea squirt sales grew by 388% compared to the same period last year.

Yanggyu Lee, Marine Products Merchandiser (MD) at Lotte Mart and Lotte Super, said, "Thanks to the local fishers who worked tirelessly to improve farming methods after last year's unprecedented high water temperature losses, which resulted in a 95% mortality rate, we are able to offer fresh sea squirts again this year." He added, "As part of our efforts to coexist with the fishers, we will focus on sea squirts as a key product from March to June, providing visitors to Lotte Mart and Lotte Super with the freshest seasonal offerings."

This content was produced with the assistance of AI translation services.