Busan Selects 120 "Youth-Attracting Companies"... Identifying Businesses That Meet Young People's Expectations
20 Companies Attractive for "Salary", 30 for "Welfare"
28 for "Work-Life Balance", 42 for "Future Potential", and More
Busan City is strengthening employment connections by identifying local companies favored by young people.
On March 25, Busan City announced that it had selected 120 companies as "2026 Youth-Attracting Companies."
Busan City, together with the Busan Economic Promotion Agency, will hold the "2026 Busan Youth-Attracting Companies Launching Ceremony" at 3 p.m. on March 26 at the BEXCO Convention Hall, targeting outstanding companies that Busan's youth aspire to work for.
Youth-Attracting Companies are selected by reflecting young people's evaluations based on criteria such as work environment, welfare benefits, and growth potential. The purpose is to identify companies where young people truly want to work and to encourage them to settle in the region.
This year's selection includes companies from various industries such as manufacturing, services, and information technology (IT) and software. Employment stability, organizational culture, and the level of employee benefits were also comprehensively considered.
The city will strengthen support for recruitment linkage and promotion for the selected companies. It plans to provide company information to young job seekers and expand opportunities for employment matching.
In addition, support for participating companies will continue to spread youth-friendly corporate culture. Through these efforts, the city aims to reduce the outflow of young people and strengthen the local employment base.
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A Busan City official said, "The key is to increase the number of quality jobs that young people can truly feel," adding, "We will create an environment where both companies and young people can grow together."
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