"Washer-Dryers Now Top the Wedding Gift List"... Samsung Launches 69-Minute 'Bespoke AI Combo'

Share of Newlywed Purchasers Surpassed 46% Last Year
New Model Features Largest Capacity in Korea and Enhanced AI for Greater Convenience
Strengthened Services and Purchase Benefits for Newlyweds

Samsung Electronics is targeting the newlywed home appliance market by launching the 2026 model 'Bespoke AI Combo,' an integrated washer-dryer featuring the largest washing and drying capacity available in Korea and significantly enhanced artificial intelligence (AI) performance. Notably, this new product boasts outstanding performance, completing the entire washing and drying process in just 69 minutes, thanks to the 'Booster Heat Exchanger' that improves drying efficiency and the 'Preheat' technology, which raises the temperature from the spinning stage.

Samsung Electronics has launched the 2026 model 'Bespoke AI Combo' featuring hardware innovation and advanced AI capabilities. Samsung Electronics

69-Minute Rapid Laundry Cycle Eases Burden for Dual-Income Newlyweds

On March 26, at Samsung Gangnam, Samsung Electronics announced these details during its 'Bespoke AI Combo & Newlywed Appliances Media Day.' The 2026 Bespoke AI Combo offers a washing capacity of 25 kg and a drying capacity of 20 kg, making it the largest integrated washer-dryer in Korea. To efficiently handle large loads, Samsung Electronics equipped the main heat exchanger with an additional 'Booster Heat Exchanger,' increasing the drying capacity by 2 kg compared to previous models while maximizing heat efficiency.

The drying technology has also evolved. The 'Preheat' technology, which goes beyond the conventional hybrid heat pump method, raises the internal temperature in advance during the spin cycle, dramatically reducing drying time. As a result, the rapid cycle can now complete both washing and drying in 69 minutes, 30 minutes faster than the early 2024 model.

In particular, this new product addresses the chronic issue of decreased dryer performance in winter. Jonghoon Sung, Executive Director of the Digital Appliances (DA) division at Samsung Electronics, emphasized, "The Bespoke AI Combo uses proprietary hybrid heating technology to preheat the compressor when low temperatures are detected, innovatively overcoming the problem of extended drying times during winter."

Regarding concerns about the size of large-capacity products, he explained, "We have equipped the appliance with a large-capacity heat exchanger to enhance drying performance while maintaining the same depth as existing drum washers, ensuring compatibility with typical installation environments."

On the software front, Samsung has integrated an advanced version of 'Bixby' based on a large language model (LLM). Users can engage in natural conversations with the device, controlling product functions and receiving real-time answers about usage and everyday questions.

Other exclusive Samsung features include: ▲ 'AI Custom+,' which automatically optimizes washing and drying according to fabric type and soil level; ▲ 'AI Vibration and Noise Reduction System,' which detects the floor to minimize noise and vibration; ▲ 'Auto Open Door+,' which automatically expels internal moisture. Additionally, the newly applied one-touch dual mesh filter offers hygienic and convenient dust management.

Samsung Electronics' 2026 All-in-One Washer Dryer 'Bespoke AI Combo'. Samsung Electronics

Enhanced Benefits Including 'AI Subscription Club' for Newlyweds

Leveraging the technological and performance enhancements of this new product, Samsung Electronics plans to accelerate its efforts in the newlywed home appliance market. Seongtaek Lim, Vice President of Samsung Electronics Korea, stated at the event, "AI appliances that dramatically reduce household chores have become essential items for newlyweds, and the center of the wedding gift market, once dominated by refrigerators, is now shifting toward washer-dryers." The proportion of newlywed customers purchasing the Bespoke AI Combo surged to 46% last year and is expected to exceed 60% this year. Samsung Electronics aims to complete its lineup of the 'Top 5 Newlywed Appliances'—including robot vacuum cleaners, refrigerators, air conditioners, and more—while providing optimized integrated solutions tailored to newlyweds' lifestyles.

In consideration of the economic burden on newlyweds in this era of high inflation, Samsung is also strengthening practical benefits. Through the 'AI Subscription Club,' newlyweds who subscribe to wedding appliances will be offered special services, such as scheduled installations at preferred times (weekday evenings or weekends) for dual-income couples and reinstallation services after moving. Customers who join the 'Wedding Club' membership will receive up to 800,000 Samsung Electronics membership points, depending on their purchase amount.

Furthermore, Samsung.com will feature a dedicated wedding appliance platform, allowing customers to easily mix and match various appliances. Special promotional events will be held exclusively for newlyweds. In addition, comprehensive consultation services will be available through specialized consultants at 160 Samsung Store locations nationwide, and 'wedding specialty stores' with appliance package showrooms will also be operated.

This content was produced with the assistance of AI translation services.