Doosan Engineering & Construction Publishes Brand Books to Mark 25th Anniversary of "We’ve" Launch

Three Brand Books Including Corporate PR Volume Published

Introduction to We’ve’s Residential Philosophy and Business Capabilities

Interviews with Three Design Masters Included

Doosan Engineering & Construction announced that, in celebration of the 25th anniversary of its residential brand "We’ve," it has published three types of brand books showcasing the brand’s philosophy and vision.

Launched in 2001, We’ve has developed its brand identity with a focus on delivering residential value essential to customers’ daily lives. Marking its 25th anniversary, the company has systematically organized its accumulated brand assets.

This set of brand books consists of a total of three volumes: the Corporate PR Book, the We’ve Brand Book, and The Zenith Brand Book. Through this project, Doosan Engineering & Construction plans to clarify its brand vision and corporate message, ensuring consistent use across field sites, sales, and customer communications.

All three volumes incorporate Doosan Engineering & Construction’s core message: "Better World, Better Future." The use of recycled paper in the production of the brand books further reflects the brand’s direction and values.

The Corporate PR Book intuitively demonstrates business capabilities by featuring images representing major achievements, such as high-rise landmarks (including Haeundae Doosan We’ve The Zenith) and railway infrastructure (such as the Shinbundang Line). The book also organizes the company’s main business areas—housing, construction, civil engineering, and energy—in sequence, allowing readers to easily grasp Doosan Engineering & Construction’s key areas of expertise.

The We’ve Brand Book tells the brand story based on five core keywords (Have, Live, Love, Save, Solve), and visually illustrates 65 differentiated technologies exclusive to We’ve through detailed illustrations. It also presents the residential philosophy that We’ve has pursued, expressed through spatial elements such as exterior design, landscaping, and community spaces. By visually highlighting details like exterior architecture, landscape design tailored to each complex, walking paths, rest areas, and artistic decorations, the brand book allows readers to truly sense "life within We’ve."

The Zenith Brand Book uses the "pillar" motif from its logo to convey its brand story through a Renaissance architectural theme. It also includes direct interviews with three design masters—Scott Sarver, John L. Wong, and Michael J. Squarzin—who have worked on renowned global projects and participated in the Haeundae Doosan We’ve The Zenith project.

A Doosan Engineering & Construction representative stated, "These brand books organize the history of both Doosan Engineering & Construction and our brands, making it easier for customers to understand and experience the values of the brand and the company’s vision."

This content was produced with the assistance of AI translation services.