Haruharu Tour Achieves Top Korea Consumer Preference Award with Japan Small City Tours

Haruharu Tour has been honored with the top award in the “2026 Korea Consumer Preference No. 1” category for travel (Japan bus tours).

Haruharu Tour, now in its third year of operation, is a travel agency specializing in Japan. The company offers tours to major tourist destinations such as Biei and Yufuin, as well as small city tours to places like Tokushima.

The unique aspect of Haruharu Tour is its operation of “smart tours,” which break the mold of conventional package tours. The company has established a stable local bus tour system, which had been overlooked by large travel agencies, and has successfully introduced small city tours through collaborations with partners such as Eastar Jet. In addition, Haruharu Tour has introduced a new concept called the “half-day tour” to help travelers make more efficient use of their personal time.

Rather than simply focusing on attracting large numbers of customers, the company is establishing itself as a “trusted travel agency” by emphasizing the essential quality of its services, such as the expertise of local guides and the comfort of its vehicles.

In particular, this year, Haruharu Tour plans to further enhance its customer service system and expand its lineup of small city and theme tours nationwide throughout Japan.

Lee Moonkyu, CEO of Haruharu Tour, commented on the award, saying, “If the past three years have been about introducing Haruharu Tour to the market with innovative products, then 2026 will be the year we build unwavering trust with our customers based on the achievements and results we have accumulated. As a companion who makes each customer's precious day as valuable as possible, we will fulfill our responsibilities.”

This content was produced with the assistance of AI translation services.