G-Dragon's "Daisy Walnut Snack" Launches on the 26th... Proxy Purchase Requests Already Appear
From Walnut Snacks to Keyrings
'Merchandise + Donation' Combined Project
Exclusive Sales at Shinsegae Gangnam Until April 5
Buchang Bakery's 'Daisy Walnut Snack,' which attracted attention after being unveiled at G-Dragon's fan meeting, will officially be launched on March 26.
On March 25, Buchang Bakery announced that it is launching the 'LOVE & PEACE' project in collaboration with the Just Peace Foundation, a public interest foundation established by G-Dragon. A key feature of the project is the integration of consumption and giving, as part of the purchase proceeds are automatically donated.
The flagship product, 'Daisy Chestnut Walnut Snack,' enhances its flavor by using chestnut paste and domestically sourced chestnuts. The chocolate decoration on top is shaped like a daisy, faithfully reflecting the design first revealed at the fan meeting.
This product was first unveiled at G-Dragon's debut solo fan meeting held last month, where it was distributed free of charge to fans waiting in the cold, quickly generating buzz. The daisy flower decoration, a symbol of G-Dragon's brand PEACEMINUSONE, is a distinctive feature. At the venue, long lines formed as fans eagerly waited to receive what became known as the 'G-Dragon Walnut Snack.'
Merchandise will also be released alongside the snack. The 'Daisy Chestnut Walnut Snack Clicker Keyring' is a miniaturized version of the product, extending fandom consumption into daily life accessories. This project will be exclusively available at the Shinsegae Department Store Gangnam branch until April 5.
With the official launch approaching, the market response is heating up. Posts such as "I will purchase G-Dragon Walnut Snack for you" and "Looking for a proxy buyer" are appearing on secondhand trading platforms, creating a de facto pre-premium market. Some listings even offer "100% refund in case of sold out" conditions.
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A Buchang Bakery representative stated, "We wanted to make giving a part of everyday experience, not something special," adding, "We hope that many customers will join us in making small choices that lead to meaningful change."
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