ADT Caps Signs Official Sponsorship Agreement for '2026 KBO League'

Strengthening ADT Caps' Image of Safety and Protection

SK Shieldus announced on the 25th that its physical security brand, ADT Caps, has signed an official sponsorship agreement for the '2026 KBO League' with the Korea Baseball Organization (KBO). This sponsorship aims to shed light on the value of defense on the field and to communicate ADT Caps' core values of safety and protection.

ADT Caps has focused on 'defense,' an aspect that has traditionally received less attention compared to batting. The company believes that defensive plays, which prevent runs for the team, naturally align with ADT Caps' role of responding immediately to ensure customer safety. In collaboration with the KBO, ADT Caps will introduce a daily content series called 'Caps Play,' featuring key defensive moments from each game. The selected plays, chosen by both organizations, will be produced as short-form videos of under 30 seconds and released through the KBO's official social networking service (SNS) channels.

On the 24th, at the Korea Baseball Hall Building located in Gangnam-gu, Seoul, Min Kisik, CEO of SK Shieldus (right), and Hur Koo-yeon, Commissioner of the Korea Baseball Organization, are posing for a commemorative photo after signing an official sponsorship agreement. SK Shieldus

Additionally, the company will operate 'Monthly Caps Play,' which spotlights one player each month for outstanding defensive performances. The winner will be determined based on evaluations by the KBO's official record-keeping committee, with a focus on clutch defensive plays that have changed the course of games. At the end of the year, the '2026 ADT Caps KBO Defensive Awards' will recognize nine players, one from each position, who have demonstrated exceptional defensive contributions throughout the season. Through this sequence of daily content, monthly recognition, and annual awards, ADT Caps plans to highlight the dedication and value of defense in various ways during the season, while naturally connecting this to the importance of security in everyday life that often goes unseen.

In addition, ADT Caps will expand its touchpoints with fans by placing virtual advertisements during high-attention moments in broadcasts, such as changes between offense and defense or pitching changes, as well as by displaying backstop ads behind the catcher at Jamsil Baseball Stadium, delivering the message 'For security, it's always ADT Caps.' Min Kisik, CEO of SK Shieldus, stated, "Through the KBO League, which brings together 12 million spectators, we aim to share the meaning of the value of 'protection.' Just as defense prevents runs on the field, ADT Caps will continue to safeguard customer safety with seamless security."

This content was produced with the assistance of AI translation services.