Naver Launches New AI-Enhanced Advertising Platform: "Easier Strategy Building for Advertisers"

Integration of Search and Display Advertising Systems into a Single Platform

Naver is introducing a new advertising platform that enhances operational efficiency and convenience for advertisers.

On March 25, Naver announced that it will integrate its previously separate systems for search advertising and display advertising into a single platform.

The new advertising platform will feature a dashboard that displays the performance and key metrics of all campaigns currently being managed by advertisers on a single screen. By consolidating the lists of search and display advertising campaigns, users will be able to easily check detailed data by day of the week, time of day, and conversion type.

A new “Attribution Conversion Metric” will also be introduced, enabling advertisers to check user ad responses based on valid clicks. This key metric allows advertisers to track user journeys according to the characteristics of each advertisement, supporting efficient advertising strategies and execution.

Additionally, a “Period Comparison” feature will allow advertisers to compare performance by period and intuitively monitor the current status of their advertising operations, thus aiding decision-making.

The platform will also launch an “Insights” feature as a beta service, which leverages AI to provide useful information related to ad operations. Insights will offer recommendations and information tailored to areas such as campaign management and promotion. Among these, “Recommended Insights” will analyze ongoing advertising data using AI, presenting data analysis results and corresponding action plans to improve ad effectiveness.

Naver expects that this will be an effective tool for small and medium-sized business advertisers, who need to establish their own advertising strategies and manage campaigns directly.

Park Donghwan, leader of Naver’s Advertiser Services Planning team, said, “The new advertising platform focuses on supporting advertisers in optimizing performance by making the interface more intuitive and providing an environment for more efficient data utilization.”

This content was produced with the assistance of AI translation services.