Differentiated Experiences in Landscaping, Visuals, and Sound with "Xi-scape"

2026 Residential Culture Trends
GS Engineering & Construction

Panoramic view of Maple Ja-i complex in Seocho-gu, Seoul with Xi Landscape applied. GS Engineering & Construction

GS Engineering & Construction has unveiled its integrated brand experience system, "Xi-scape." This strategy aims to deliver a differentiated experience by unifying landscaping, visuals, and sounds for Xi residents.

Xi-scape is designed to break away from a supply-centric mindset, ensuring that residents feel the brand’s identity and quality from the moment they enter the complex until they arrive at their homes. It consists of Xi Landscape, a space designed under the theme of "Forest of Rest"; Xi Signscape, an integrated visual system; and Xi Soundscape, which provides auditory experiences tailored to each location.

Xi Landscape is characterized by offering familiar landscaping experiences. The company developed an immersive forest model that maintains the structure and flow of a natural forest while creating systematic changes in density, a garden with Osmanthus as its signature tree, and walking paths that combine sensory elements such as light, sound, and scent. There are also nature-friendly pergolas and playgrounds. It is scheduled to be showcased to the public at the Seoul International Garden Show, to be held at Seoul Forest in May this year.

Xi Signscape provides intuitive guidance to both residents and visitors through experiences rather than mere information. By establishing core principles on typeface, color, materials, lighting, location, and size, the system maintains a consistent atmosphere throughout the complex. The lighting in the underground parking lot is themed around moonlight, illuminating the space like lanterns. Xi Signscape received an award at the 2025 Good Design Awards.

Xi Soundscape, in collaboration with an AI-based spatial music specialist, introduces a real-time automatic playlist system that reflects the purpose of each space, time, and weather data for entrances, walking paths, and community areas. Residents can enjoy a variety of sounds tailored to different spaces and moments.

A GS Engineering & Construction representative said, "Xi-scape is a design that extends the philosophy of residential experience pursued by Xi to the entire living space," adding, "We will create a sustainable residential cultural space that goes beyond simple housing, taking into account residents’ emotions and senses."

This content was produced with the assistance of AI translation services.