Hugel Wellage Hosts Moving Pop-up Event to Enhance Brand Experience

Global total medical aesthetics company Hugel Co., Ltd.'s clinical cosmetic brand 'Wellage' is working to expand consumer engagement through offline experiential events.

Wellage successfully concluded the moving popup event for ‘Real Hyaluronic Soothing Cream.’ Hugel

According to Hugel on March 24, Wellage collaborated with the magazine 'Beauty+,' successfully concluding a three-day 'moving pop-up' event from March 19 to 21 at university campuses and throughout the Seongsu-dong area. The 'moving pop-up' was designed to strengthen brand experience, particularly targeting university students and Millennials & Gen Z.

The event was held sequentially at Cheongun Hall of Kyung Hee University on the 19th, the Student Culture Center Plaza of Ewha Womans University on the 20th, and Seongsu AK Valley on the 21st. Over the three days, more than 2,800 visitors participated in the event.

The company provided hands-on programs for visitors to experience Wellage’s flagship product, the 'Real Hyaluronic Blue 100 Ampoule,' as well as the new 'Real Hyaluronic Soothing Cream.' Additionally, an interactive 'product lottery' event was organized to enhance visitor engagement, generating diverse consumer feedback and viral marketing effects.

A Hugel representative stated, "The moving pop-up was designed so that customers could naturally encounter the brand in their everyday environments and intuitively experience the excellence of our products. We plan to continue expanding our consumer engagement through various offline activities in the future."

This content was produced with the assistance of AI translation services.