Addition of Olive Young, Musinsa, Hyundai Department Store Services
Full-Scale Expansion of the AI Agent Ecosystem

Kakao has revamped its "Kakao Tools" service within "ChatGPT for Kakao" and added external services. Kakao aims to build an environment where users can seamlessly access partner companies’ services through conversation alone, by further enhancing its AI agent capabilities in the future.


On March 24, Kakao announced that it has added services from partner companies, including Olive Young, Musinsa, Hyundai Department Store, Samchumsam, MyRealTrip, Saramin, and Our Table, to Kakao Tools. Among Kakao's affiliates, services such as KakaoBank and Kakao Golf Reservation have also become available.


Kakao announced on the 24th that it has added services from partner companies including Olive Young, Musinsa, Hyundai Department Store, Samchumsam, MyRealTrip, Saramin, and Our Table to Kakao Tools. Kakao

Kakao announced on the 24th that it has added services from partner companies including Olive Young, Musinsa, Hyundai Department Store, Samchumsam, MyRealTrip, Saramin, and Our Table to Kakao Tools. Kakao

View original image

Kakao Tools is an AI agent service that connects with a variety of internal and external services within Kakao. Until now, the service has focused on offerings from Kakao affiliates, such as Gift, Reservation, Kakao Map, Talk Calendar, Melon, Kakao T, and Kakao Pay.


With this expanded update, users can now access a variety of services—including beauty, fashion, and distribution—all within a single chat window. For example, if a user asks ChatGPT for Kakao, "Please recommend a sunscreen suitable for dry skin," or "Please provide a list of denim jackets good for wearing during the cherry blossom trip in April," they can receive suggestions or results through partner services such as Olive Young or Musinsa, which are linked to Kakao Tools.


Kakao has also introduced a service that allows users to customize their own agent environment. A dedicated "Home" menu for Kakao Tools has been added, along with features like "Popular Chart" and "Recommended Services." In the "MY" menu, users can directly add or remove services to suit their preferences and manage them accordingly. Currently, each user can add up to 10 services to Kakao Tools.


Starting with this expansion of Kakao Tools, Kakao plans to further increase the utility of Kakao Tools by expanding partnerships with a wide range of companies. At present, the features provided by Kakao Tools are limited to services such as product recommendations or connecting to external apps. However, the company plans to further enhance these capabilities so that users will be able to purchase products or use services solely through conversations within Kakao Tools.



Yuyongha, Performance Leader for Kakao AI Connect, said, "We aim to create an environment where AI agents become deeply integrated into users’ daily lives through close cooperation with partner companies across various industries," adding, "We plan to complete a virtuous cycle in which users’ convenience is enriched through the continuous expansion of the AI agent ecosystem."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing