'2026 THE LOOK OF THE YEAR KOREA' Model Selection Successfully Concludes... Hyunju Lee of Yerang Production and Yerang Beauty Academy Presents Awards

Jaeyoung Hur and Somin Jeon Honored

Strengthening the Event's Position as a Gateway for Global Models

From the left, Hyunju Lee, CEO of Yerang Production and Yerang Beauty Academy, and model Somin Jeon, who won the Rising Star Award in the Korea category of The Look of the Year 2026.

The '2026 THE LOOK OF THE YEAR KOREA' model selection competition was held on the afternoon of March 8, 2026, at Art Hall 2 of Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul.

At the event, Jaeyoung Heo was selected for the Classic Talent Model Award, while Somin Jeon was chosen for the Rising Star Award in the Korea category. The awards were presented by Hyunju Lee, CEO of Yerang Production Co., Ltd. and Yerang Beauty Academy.

'THE LOOK OF THE YEAR KOREA' is a global model platform that discovers new beauty and potential across generations and borders, with the goal of providing Korean models opportunities to advance onto the global stage.

This year's event was hosted by the Look of the Year Korea Organizing Committee, with THE LOOK C&C (CEO Changyeob Yeom) and LBMA STAR E&M (CEO Tony Kwon) serving as organizers. The competition was designed not only as a model selection but also to help participants from diverse generations and fields pursue their dreams and take on new challenges. It is positioning itself as a project that connects the Korean fashion and modeling industry to the global market.

From the left, Hyunju Lee, CEO of Yerang Production Co., Ltd. and Yerang Beauty Academy, and Jaeyoung Heo, model who won the 2026 The Look of the Year Korea Classic Talent Model Award

'THE LOOK OF THE YEAR' is a prestigious international modeling competition that began in Italy in 1983. It has produced many supermodels, including Gisele Bündchen, Cindy Crawford, Naomi Campbell, and Linda Evangelista, earning recognition within the global fashion industry. Melania Trump is also known as a former participant of this competition.

Meanwhile, the organizing committee is preparing to hold the 'Asia Open Runway' in early June 2026. This large-scale outdoor fashion runway event is planned as an expanded project featuring models and designers from various Asian countries and aims to accelerate the expansion of THE LOOK OF THE YEAR into the Asian market.

This content was produced with the assistance of AI translation services.