Dongyang Savings Bank Launches Full-Scale Operation of Tablet-Based "Stella Branch" View original image

Dongyang Savings Bank (CEO Im Seonil) is officially launching its new concept, tablet-based specialized branch called the "Stella Branch."


The newly launched "Stella Branch" is characterized by its three core features designed to proactively protect the assets of financial consumers and significantly enhance convenience.


First is the "安心同行 (Safe Companion) Service," which targets vulnerable groups susceptible to financial fraud. This service provides a bank-exclusive vehicle to safely escort customers withdrawing or depositing cash at the branch to their homes. Notably, while in the vehicle, an anti-voice phishing prevention video is continuously played. If the customer realizes they have become a victim of fraud, they can immediately inform the driver, who will then promptly report the situation to the relevant police station or authorities in accordance with the bank’s accident prevention protocols, thus preventing financial crimes within the critical response window.


There is also a service aimed at helping victims of the recent surge in illegal private lending. Customers who are paying illegal high-interest rates or have taken out such loans can apply for a legitimate refinancing loan from Dongyang Savings Bank through the "Stella Branch." In addition, they can receive legal support from the bank’s legal counsel, providing practical relief for those who have suffered unfair damages.


Dongyang Savings Bank, as a savings bank authorized to act as a bank agency, has fully equipped the "Stella Branch" with an electronic form (E-form) environment that enables it to conduct loan agreements and evaluations on behalf of commercial banks. Based on this, the bank plans to expand partnerships with major commercial banks and officially introduce comprehensive bank agency services, significantly improving customers’ access to financial services.



Im Seonil, CEO of Dongyang Savings Bank, stated, "With the establishment of the Stella Branch, we have become the first regional savings bank to complete an innovative structure that organically combines face-to-face and non-face-to-face services." He added, "We will continue to fulfill our catchphrase of being 'the same yet different savings bank,' striving to become the most trusted financial institution for local residents and customers."


This content was produced with the assistance of AI translation services.

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