"Available Only in Japan"... Two New Japan-Exclusive 'Buldak Curry' Products Launched

Samyang Foods to Launch Two Types in Japan Starting Next Month

Samyang Foods announced on March 23 that it will launch two types of retort pouch 'Buldak Curry' products exclusively for the Japanese market starting next month.

Two types of retort pouch 'Buldak Curry' exclusively for the Japanese market, which Samyang Foods announced to launch from next month. (Photo by Samyang Foods)

This new product comes in two variations: "medium spicy," which is suitable even for those new to spicy flavors, and "spicy," targeting consumers who prefer stronger heat. The product combines the signature spiciness of Buldak sauce with the savory, umami-rich taste unique to Japanese curry. It can be enjoyed with warm rice or paired with fried dishes such as tonkatsu, croquettes, and karaage. As a retort item, it requires no additional preparation and can simply be heated in a microwave for about one minute.

'Buldak Curry' is a limited-edition product available only in Japan, and is expected to attract significant interest not only from local consumers but also from Korean tourists visiting Japan. The product will be sold at around 2,000 stores nationwide, including supermarkets, drugstores, and discount stores. It will be available at retailers such as Don Quijote, Life Corporation, Aeon, and Welcia.

A Samyang Foods representative said, "Following the launches of Buldak Yakisoba and Buldak Potato Chips, the introduction of Buldak Curry further expands our Japan-specific product lineup into the retort food category. We plan to continue developing products tailored to local consumer needs to ensure ongoing growth in the Japanese market."

This content was produced with the assistance of AI translation services.