Eugene Investment & Securities Selects '2026 Master PB' to Strengthen Asset Management for HNW Clients

Participants are taking a commemorative photo at the '2026 Master PB Launch Ceremony' held on the 17th. Photo by Eugene Investment & Securities

Eugene Investment & Securities announced on the 20th that it has selected the '2026 Master PB' in order to strengthen its asset management competitiveness for high-net-worth (HNW) clients.

Eugene Investment & Securities annually selects and operates Master PBs from among on-site Private Bankers (PBs) with expertise in financial products. Candidates are chosen through a rigorous screening process that comprehensively evaluates both sales performance and professional expertise in financial products.

Since its introduction in 2021, the Master PB system has become firmly established and has contributed to activating financial product sales and fostering a positive organizational culture. In fact, as of 2025, financial product revenue from Master PBs increased by 27% year-on-year, and the asset scale expanded by 22%.

On the 17th, Eugene Investment & Securities held the '2026 Master PB Launch Ceremony' at its headquarters, presenting appointment certificates and badges. This year, Eum Jiyeong, Deputy Head of Champions Lounge Financial Center; Tak Hyejin, PB; and Jeong Jinwook, PB at the Busan WM Center, were newly selected as Master PBs, bringing the total number of active Master PBs to nine.

The company operates various support programs for Master PBs, such as providing business activity subsidies and opportunities to participate in professional communities. In addition, it plans to expand customized asset management services that reflect client needs and on-site insights through collaboration with the newly established HNW Support Team this year.

Man Sik Yoo, Head of WM Division at Eugene Investment & Securities, stated, "Since its introduction, the Master PB system has established itself as a core initiative to strengthen sales competitiveness in financial products and has played a meaningful role in spreading a field-oriented sales culture. Going forward, Master PBs will not only be leaders in financial products but will also serve as key PBs leading asset management for HNW clients."

This content was produced with the assistance of AI translation services.