Lotte Card Launches Tving Subscription Product "DigiLOCA X Tving"

Lotte Card announced on March 20 that it has partnered with the online video service (OTT) platform Tving to launch "DigiLOCA X Tving," a product that allows users to subscribe to Tving at a more affordable price.

"DigiLOCA X Tving" is a subscription product that offers up to a 20% discount on Tving OTT content when customers set up monthly recurring payments with their Lotte Card. The monthly subscription fees for each plan are as follows: 4,400 won for Ad-Supported Standard, 11,000 won for Standard, and 14,000 won for Premium. Customers can apply through the DigiLOCA app.

To commemorate the launch, Lotte Card and Tving will run a promotion until September, offering the Ad-Supported Standard plan of DigiLOCA X Tving for just 100 won for the first month.

This marks the first time a financial institution has launched a Tving recurring subscription product, making DigiLOCA X Tving a pioneer in the market. While OTT subscription discounts offered by card companies have typically been limited to specific card benefits, DigiLOCA X Tving is available to all Lotte Card members through the DigiLOCA app. Lotte Card introduced this product as part of its "DigiLOCA" strategy, which aims to deliver differentiated lifestyle benefits via the DigiLOCA app.

A Lotte Card representative stated, "With OTT viewing becoming part of daily life, subscription fees are now considered fixed expenses. This product allows users to conveniently sign up for Tving and receive monthly discounts through the DigiLOCA app."

This content was produced with the assistance of AI translation services.