Mercedes-Benz Korea Appoints Shirin Emeera as New CEO

"Working Closely with the Korean Team and Dealer Partners"

Mercedes-Benz Korea announced on the 19th that Shirin Emeera, Head of Dealer Model Market Management and Global Network Development at Mercedes-Benz AG, has been appointed as the new CEO and will begin her term on July 1.

Mercedes-Benz Korea announced on the 19th that Shirin Emeera, Head of Dealer Model Market Management and Global Network Development at Mercedes-Benz AG, has been appointed as the new CEO and will begin her term on July 1. Mercedes-Benz Korea

Shirin Emeera is a global leader with over 20 years of experience at Mercedes-Benz and is currently responsible for Dealer Model Market Management and Global Network Development at Mercedes-Benz AG. Most recently, she served as President and CEO of Mercedes-Benz Sweden and Denmark, leading both markets to achieve the number one position in the premium segment and establishing a leading position in electrification.

She has also served as Senior Vice President of Product Management at Beijing Mercedes-Benz Sales Service Co., Ltd. in China and oversaw Customer Service for Brazil and the Hub Latin America region at Mercedes-Benz Brazil, gaining extensive experience across various global markets.

Emeera is recognized as a leader with entrepreneurial thinking and the ability to drive strategic growth even in challenging environments. The company explained that her appointment reflects Mercedes-Benz's intention to further strengthen its position in Korea, a key global market for the brand, based on her proven achievements in diverse business environments, including 'Retail of the Future.'

Upon her appointment, Emeera stated, "It is a great honor to lead Mercedes-Benz Korea in one of the most influential and trendsetting markets in the global automotive industry. Building on the solid foundation established in the Korean market, I will work closely with the Korean team and dealer partners to deliver a differentiated customer experience and ensure sustainable growth."

Meanwhile, Mathias Vaitl, who has been leading Mercedes-Benz Korea, has been promoted to Head of Marketing and Sales for the Van division at Mercedes-Benz AG in Stuttgart, Germany. Since his appointment as President and CEO of Mercedes-Benz Korea in September 2023, Mathias Vaitl has led the organization to stable growth.

Mathias Vaitl said, "I would like to express my deep gratitude to Korean customers and business partners for their unwavering trust and support for Mercedes-Benz. It was a great honor to lead the dynamic and sophisticated Korean market. I will continue to support the growth of the Korean market from headquarters, building on this valuable experience."

This content was produced with the assistance of AI translation services.