Tinckware Tops Navigation Brand Power for 20 Consecutive Years
Black Box Selected as Number One Brand for 14 Consecutive Years
Tinckware announced on March 19 that its flagship brand 'iNavi' was selected as the number one brand in the navigation category for the 20th consecutive year and in the black box category for the 14th consecutive year in the '2026 Korea Brand Power Index (K-BPI)' survey conducted by the Korea Management Association Consulting.
Marking its 28th year, the Korea Brand Power Index (K-BPI) is an index that measures the competitiveness of product and service brands across major domestic industries. It announces the top brand in each category based on a comprehensive evaluation of brand awareness, loyalty, and other criteria. Tinckware's flagship brand 'iNavi' once again secured the top spot in both the navigation and black box categories, solidifying its position in the market thanks to its high brand recognition and trustworthiness.
Tinckware continues to achieve sustainable growth through innovative technology and premium quality that reflect customer needs. In particular, its black box lineup equipped with 'iNavi Vision AI' technology has enhanced object and vehicle license plate recognition performance based on accumulated driving data. It precisely detects approaching objects during parking recording, selectively saving only relevant events. In the event of an accident, it supports a rapid response by immediately delivering impact notifications and key information to a connected smartphone.
Hot Picks Today
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- 2030s Prefer Temples, 5060s Choose Art Museums... Data Reveals Diverging Travel Preferences
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Additionally, Tinckware operates its own brand store, the 'iNavi Premium Store,' where customers can experience firsthand not only black boxes and navigation systems, but also a variety of other products such as the electronic sunshade 'KalTwin Active,' air purifier 'Blue Vent,' and robot vacuum 'Roborock.' A Tinckware representative stated, "We will continue to strengthen trust in our brand by enhancing our differentiated technology, quality, and service competitiveness."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.