"Which Brand Is That Handbag Paired With the Gucci Jacket?"... Lee Boo-jin's Shareholders' Meeting Fashion Set to Sell Out

All-Black Chosen for the Second Year in a Row

Gucci Suit Paired with Hermes Tote

A Subtle Nod to the Bleak Economic Outlook?

Lee Boo-jin, President of Hotel Shilla and often referred to as a 'fashionista of the business world,' drew attention once again at this year's shareholders' meeting with her signature 'all-black' fashion. As she chose the same color for the second consecutive year, some have interpreted this as a subtle reflection of the bleak economic outlook.

On March 19, at the 53rd regular shareholders' meeting of Hotel Shilla held in Jangchung-dong, Jung-gu, Seoul, President Lee appeared in a calm, black-toned ensemble.

Lee Boo-jin, President of Hotel Shilla, attended the Hotel Shilla regular shareholders' meeting held on the 19th in Jangchung-dong, Jung-gu, Seoul. Photo by Hotel Shilla

For her outfit, she wore Gucci's 2026 Spring/Summer (S/S) collection 'Technical Stretch Wool Jacket' as her top, and paired it with matching 'Technical Stretch Wool Pants' from the same line. According to Gucci’s official website, the jacket is priced at 5.6 million won and the pants at 1.72 million won, totaling about 7.32 million won.

Underneath the jacket, she added a lace-patterned see-through blouse, providing an accent to the otherwise understated all-black style.

For her bag, she chose the '365 PM' tote bag from Hermes. With its structured design reminiscent of a document case and subtle H buckle detail, she completed a polished, luxurious 'old money' business look suitable for official events.

President Lee's fashion choices at the shareholders' meetings have become a hot topic every year. Her outfits are seen as more than just clothing, serving as symbolic expressions of her leadership and the brand’s image. At last year’s meeting, she wore a black coat-style dress from Italian luxury brand Dolce & Gabbana. Known as the 'Cordonetto Lace & Crepe Belt Coat,' the piece features intricate lace detailing and a feminine silhouette, and was sold for 7.8 million won on the brand’s official Korean website. The Alaia belt she wore with it sold out shortly after the event.

In 2024, she showcased an 'all-white' look with Alexander McQueen’s white embroidered emblem jacket, emphasizing an elegant image. The ornate embroidery on the left chest stood out, and it is known that the basic jacket price exceeds 3 million won.

President Lee also drew attention in 2022 and 2020 for wearing Alexander McQueen pieces. In 2022, she wore an all-black suit featuring shoulder zipper details, and in 2020, she opted for a sleeveless cape-style coat.

At the 2023 shareholders' meeting, she matched a black dress with a gold buckle belt and a watch. She notably wore the 'G Buckle Wide Leather Belt' from Gucci’s 2023 Spring/Summer collection, designed by former creative director Alessandro Michele, which was sold online at around 1 million won at the time.

This content was produced with the assistance of AI translation services.