LUNA Unveils IVE REI Pictorial and Launches Upgraded Base Products

Introducing REI's Signature Makeup Style in New Pictorial, Targeting Generation MZ
Upgraded Long Lasting Concealer and Cushion Launched, Enhanced Coverage and Longevity

LUNA, the makeup brand from Aekyung Industrial, has released a new pictorial featuring REI, a member of IVE and the brand ambassador. The pictorial showcases REI's signature chic and trendy makeup style, introducing a high-quality base makeup that is easy for anyone to apply.

Alongside the pictorial release, LUNA has launched upgraded versions of the "Long Lasting Tip Concealer Cover Fit EX" and "Long Lasting Conceal Cushion Cover Fit." The concealer now features finer coating powder and an expanded range of color shades to cover various skin tones, while the cushion enhances a radiant complexion and increases makeup longevity.

Human application tests have confirmed that using the two products together improves tone uniformity, coverage durability, and adherence. A representative from LUNA stated that with this pictorial and the upgraded products, the brand aims to strengthen its identity and grow as a total K-beauty makeup brand.

LUNA initially released this pictorial, which embodies the brand identity, through its official owned media channels and plans to sequentially introduce it through major distribution channels such as Olive Young in the future.

A LUNA representative stated, "In 2026, LUNA aims to go beyond the title of 'base makeup expert' and grow into a total K-beauty makeup brand by unveiling this new pictorial with REI." The representative added, "Through the upgraded products and through REI, who represents a trendsetting and vibrant icon with a healthy energy, LUNA plans to further convey its identity as a trendy color makeup brand."

This content was produced with the assistance of AI translation services.