Goyang International Expo Foundation Operates 'MICE Information Center' Utilizing Middle-Aged Professionals

Expanding Generation-Inclusive Jobs and Enhancing Service Quality
with the Experience and Responsiveness of the Middle-Aged

Goyang International Expo Foundation (CEO Lee Changhyun) announced on March 18 that it has held an appointment ceremony for eight middle-aged personnel who will operate the Goyang City MICE Information Center in 2026, officially commencing on-site operations.

The Goyang International Exhibition Foundation (CEO Lee Changhyun) is holding an appointment ceremony for eight middle-aged personnel who will operate the Goyang City MICE Information Center in 2026. Photo by Goyang International Exhibition Foundation

The appointed personnel are Gyeonggi-do residents aged between 40 and 65, selected as part of the middle-aged employment promotion policy project in accordance with the 'Ordinance on Support for Middle-aged Residents in Gyeonggi Province.'

From March 16 to November 28, they will work at the Goyang City MICE Information Center, providing customized one-stop concierge services for event visitors. Their responsibilities include offering MICE information, providing tourism and transportation-related details, assisting with on-site usage, and responding to civil inquiries.

The foundation expects that this personnel operation will expand generation-inclusive job opportunities and enhance the quality of on-site services.

This project is significant in that it goes beyond simple employment to realize a region-based policy job model that embraces all generations. By supporting the continuous social participation of the middle-aged, it aims to sustain local economic activity and simultaneously strengthen the competitiveness of the MICE industry.

In particular, the social experience and on-site response capabilities of middle-aged personnel will improve the ability to serve domestic and international visitors, strengthen service quality, and help establish a stable foundation for event operations in preparation for unexpected situations.

Since the MICE Information Center is the first on-site contact point for visitors, deploying experienced and responsible middle-aged personnel will enhance service reliability and the stability of on-site operations.

Lee Changhyun, CEO of Goyang International Expo Foundation, stated, "The MICE Information Center is the very first on-site contact point for visitors. By utilizing middle-aged personnel with experience and responsibility, we will enhance the reliability of our services and further strengthen the on-site competitiveness of 'MICE City Goyang.'"

This content was produced with the assistance of AI translation services.