Gangwon Tourism Foundation Steps Up Promotion of "2026 Year of Visiting Gangwon" with Popular YouTuber Tzuyang

Filming a Dumpling Mukbang at Wonju Doraemi Market
Kim Jin-tae Presents "Gangwon Resident Card" to Tzuyang

Gangwon Tourism Organization (CEO Seonghyun Choi, hereinafter referred to as the organization) filmed K-Food content on March 18 at Dorami Market in Wonju, Gangwon Special Self-Governing Province, together with popular creator Tzuyang, to promote the '2026 Gangwon Visit Year' and the 'Wonju Dumpling Festival.'

Gangwon Tourism Foundation (CEO Seonghyun Choi, hereinafter the Foundation) filmed K-food content on the 18th at Dorami Market in Wonju, Gangwon Special Self-Governing Province, together with popular creator Jjuyang to promote the "2026 Visit Gangwon Year" and the "Wonju Dumpling Festival." Provided by Gangwon Tourism Foundation

This promotional content was planned following last year’s campaign for the '2025 Gangwon Visit Year,' with the aim of promoting Gangwon’s diverse culinary delights and revitalizing the local economy through increased regional consumption in conjunction with the '2026 Gangwon Visit Year.' The filming took place at locations such as Wonju Dumpling Alley and various cafes, with a particular focus on gourmet content.

In particular, on the day of the Wonju Dumpling Alley shoot, Jin-tae Kim, Chairman of Gangwon Tourism Organization (Governor of Gangwon Special Self-Governing Province), made a surprise visit to encourage the organization’s staff and Tzuyang, creating a special moment. Chairman Jin-tae Kim expressed his gratitude to Tzuyang for leading Gangwon’s promotion efforts, presenting her with a 'Gangwon Visit Year' name tag and a promotional 'Gangwon Resident Card.' Tzuyang actively showcased the appeal of Gangwon cuisine by filming a mukbang featuring Wonju’s signature dish, dumplings.

During the conversation segment held at a cafe, CEO Seonghyun Choi and Tzuyang provided an in-depth introduction to the '2026 Gangwon Visit Year.' CEO Seonghyun Choi promoted unique tourism programs exclusive to Gangwon Special Self-Governing Province, such as a variety of 'Visit Year' benefits and popular spring cherry blossom locations, encouraging viewers to visit Gangwon.

Meanwhile, the 'Visit Year' gourmet content is scheduled to be broadcast at the end of March via YouTube and LG HelloVision.

This content was produced with the assistance of AI translation services.