Renault Korea to Join as Title Sponsor of "Renault Busan Open Tennis Tournament 2026"

Official ATP Challenger 125 International Tournament

114 Players Including Chung Hyeon and Kwon Soonwoo to Compete

Strengthening the "Made in Busan" Narrative

Renault Korea, led by CEO Nikola Pari, will be participating as the title sponsor of the "Renault Busan Open Tennis Tournament 2026."

On March 17, Renault Korea held a signing ceremony for the title sponsorship of the "Renault Busan Open 2026" tennis tournament at its Busan plant, the company announced on March 18. The event was attended by CEO Nikola Pari and Jushik Shin, President of the Busan City Tennis Association, among others.

On the 17th, the title sponsor signing ceremony for the 2026 Renault Busan Open Tennis Tournament was held at Renault Korea's Busan Plant. Nicolas Paris, CEO of Renault Korea (right), and Jushik Shin, President of the Busan City Tennis Association, posed in front of the camera.

The "Renault Busan Open 2026" is an international tournament included in the official schedule of the ATP Challenger Tour. The Challenger Tour serves as a stage for next-generation professional players to accumulate ranking points. Domestic players such as Chung Hyeon and Kwon Soonwoo are also slated to participate.

The tournament will be held from April 12 to 19 at the Spo-One Tennis Court in Geumjeong Sports Park, Busan. A total of 114 players from Korea and abroad will compete. The total prize money is 225,000 dollars.

Since 2022, the Renault brand has been a premium partner of the major tournament "Roland Garros." Renault has continued its sports sponsorships in collaboration with the French Tennis Federation.

Renault Korea decided on this sponsorship to expand its global sponsorship activities domestically and to strengthen its brand strategy centered on Busan. The company plans to highlight the significance of its Busan production base under the slogan "Born in France, Made in Korea."

The Busan plant is a core production base for the Renault Group. The plant can simultaneously produce up to four platforms and eight models on a single line. Recent facility upgrades have enabled the production of internal combustion engine vehicles, hybrids, and electric vehicles. In the Renault Group's mid- to long-term "Future Ready Plan," Busan has been cited as a key base for strengthening the global market. The role of "Made in Busan" is growing in importance.

This content was produced with the assistance of AI translation services.