HPO Subsidiary JOODOC Officially Launches on Amazon US... Accelerates Global Expansion

HPO is accelerating its efforts to enter the North American market by promoting its dermocosmetic brand, JOODOC.

On March 18, HPO announced that its subsidiary brand, JOODOC, has officially launched on Amazon in the United States. The company plans to use this entry as a starting point for its expansion into North America, the world’s largest cosmetics market, and to actively pursue its growth as a global health lifestyle company.

JOODOC is a brand established based on the clinical data and scientific expertise of dermatologist Lee Juhee, who serves as the brand’s CEO. Recently, after launching in the Korean health & beauty (H&B) store Olive Young, key products such as the “Rose Gentle Cleansing Milk” sold out, demonstrating rapid growth.

HPO expects that its entry into Amazon will generate greater synergy by combining the company’s overseas network with the competitiveness of JOODOC’s products. JOODOC aims not only to sell cosmetics but also to spread a “Medical Self-Care” culture, incorporating skincare expertise, to the North American market.

One of its flagship products, “Function No.1 Organic Green Tea 78% Toner,” uses organic green tea leaves from Jeju that are cold-extracted for 72 hours, employing technology that helps manage pores and improve skin tone. This product was selected for Allure’s “K-Beauty Box,” highlighting its technological excellence in global markets.

The company plans to introduce a variety of skincare lines specializing in skin barrier management, with a focus on cleansing products, to North American consumers following its launch on Amazon.

Lee Juhee, CEO of JOODOC, stated, “Interest in skin barrier care is rapidly increasing worldwide. By leveraging our entry into Amazon, we aim to propose JOODOC’s unique skincare solutions to global consumers and contribute to HPO’s global business expansion.”

This content was produced with the assistance of AI translation services.