SweetSpot Achieves First Annual Profit with 70% Growth and 28.1 Billion Won in Sales Last Year

Pop-up Stores and Commercial Retail Grow Together

SweetSpot, a company specializing in pop-up and commercial retail, announced on March 17 that it recorded annual sales of 28.1 billion won last year, marking its first annual profit since its establishment.

SweetSpot's 2025 sales grew by approximately 70% compared to the previous year's 16.6 billion won, and operating profit during the same period reached 438 million won. The company explained that, as a result of ongoing investments since its founding in 2015 to build its platform and secure market leadership, both its core business areas—pop-up store operations and commercial retail asset management—have grown together.

The pop-up store business has established an integrated operation system that covers everything from planning and construction to management, based on experience operating over 8,700 cases. In particular, the company has expanded its pop-up-dedicated space brand 'Stage X' into major commercial districts such as Seongsu and Jongno, while also establishing its first overseas base in Omotesando, Tokyo, Japan, thus laying the foundation for global expansion.

SweetSpot plans to further accelerate its growth by leveraging a stable financial structure and continuing to invest in service advancement and strengthening its technology-based platform capabilities. Jungsoo Kim, CEO of SweetSpot, said, "This turnaround to profitability is the result of the vast operational data and know-how accumulated over the past 10 years of pioneering the market," adding, "SweetSpot has already established itself as a trusted leader in the domestic pop-up store and retail market. We will accelerate market innovation with differentiated expertise and data, and set a new standard for offline retail."

This content was produced with the assistance of AI translation services.