Enjoy Spring Along the Cherry Blossom Road... Hadong Hwagae Market Cherry Blossom Festival Opens

Performances, Flea Market, and More Along Simni Cherry Blossom Road from March 27 to 29

The 27th Hadong Hwagae Market Cherry Blossom Festival in South Gyeongsang Province will be held for three days from March 27 to 29, 2026, at Green Narae Park and the Simni Cherry Blossom Road area in Hwagae-myeon.

This festival, centered around Simni Cherry Blossom Road, one of Korea's premier cherry blossom destinations, is set to offer visitors special memories of spring through a variety of performances and programs that can be enjoyed alongside the cherry blossoms.

In particular, this year the organizers have put extra effort into preparing a richer lineup of programs and ensuring the safe operation of the event, overcoming the disappointment of last year when the festival could not be held due to wildfire damage.

Hadong County, 27th Cherry Blossom Festival Poster

The festival will open with an opening ceremony and celebratory performances at 6 p.m. on March 27. On March 28, the 'Cherry Blossom Singing Contest' and 'Cherry Blossom DJ Music Festival' will take place, followed by the 'Youth Dance Competition' on March 29, creating a space for everyone to come together and enjoy the festivities.

There will also be a wide variety of side events, including a flea market, tea tasting event, and 'Byulmat' food booths. Along the cherry blossom road, emotional cultural programs will be held, allowing tourists to fully experience the spring atmosphere of Hadong.

Among these, the festival's special program, the 'Cherry Blossom Wedding Road Photo Zone,' is attracting a great deal of attention. This program, which allows participants to create beautiful memories with the cherry blossoms as a backdrop, saw applicants from all over the country during its advance registration, heightening the festive mood even further.

The 'Wedding Road Photo Zone' event will be held over two days, March 28 and 29. Out of more than 200 teams that applied, 20 teams with particularly special stories will be carefully selected to participate in a professional photo shoot with photographers.

In addition, Hadong County has prepared measures to minimize the traffic congestion and parking issues that occur every year. During the festival, on March 28 and 29 and the weekends of April 4 and 5, a 'car-free street' will be operated in some sections of Hwagae-myeon (from Hwagae Middle School to Dongrim Motel), and certain areas will be designated as one-way streets to help control traffic.

An official from the county said, "Last year, we were unable to hold the cherry blossom festival due to wildfires, which was a great disappointment for both residents and tourists. This year, with even more thorough preparation and a richer program, we aim to provide unforgettable cherry blossom memories to all those who have been waiting for Hadong's spring."

Meanwhile, the Hwagae Market Cherry Blossom Festival has established itself as Hadong's representative spring tourism event, attracting countless visitors every year during the peak of cherry blossom season and contributing to the revitalization of local tourism and the local economy.

This content was produced with the assistance of AI translation services.