'Gold Investing' Every Month at Convenience Stores... Seven-Eleven Launches Golden Week

Limited Quantities of Pure Gold and Silver Sold During Designated Weeks
Nine Products Available Until the 23rd This Month

Seven-Eleven announced on the 16th that it will launch "Golden Week," a regular event in which pure gold and pure silver products are sold in limited quantities during specific weeks each month, targeting the growing demand for gold and silver investment.

A representative from Seven Eleven is showcasing pure gold and pure silver products available for sale during Golden Week. Provided by Seven Eleven

This month's Golden Week event will run through the 23rd. A total of nine gold and silver products are being offered, including the "Mini Gold Spoon" (1.875g), inspired by the traditional custom of wishing for health and longevity on a child's first birthday; the "Gold Hwatu Sam-pal-gwang-ddaeng Gold Bar" (3.75g), featuring a witty design wishing for good luck; and the "Gold Travel Ticket Gold Bar" (0.5g), symbolizing a leap toward one's dreams. There are also "Gold Horse" pieces (37.5g), representing the Year of the Horse, and "Gold Golf Ball" items (11.25g).

Customers can check product information through Seven-Eleven's official Instagram and other channels, then visit a store and let the owner know they wish to make a purchase. Afterward, by following the provided link, they can enter their name, phone number, and delivery address, pay in cash, and have the product delivered to their doorstep via courier.

Until now, Seven-Eleven has offered unique gold and silver items only during limited seasons such as holidays. During last month's Lunar New Year, sales of pure gold products increased by 33% compared to the previous year's holiday period.

Kim Kyungdeok, MD (merchandiser) of the Service Product Team at Seven-Eleven, said, "Recently, 'gold investing' and 'silver investing' have become mainstream investment trends, and as a result, the demand for purchasing precious metals at convenient locations like convenience stores is steadily growing. Through Seven-Eleven's monthly Golden Week, we will continue to strengthen our lineup of unique, trustworthy products so that customers can enjoy shopping for gold and silver items with peace of mind."

This content was produced with the assistance of AI translation services.