"Chairman’s Favorite Vest Over a Suit"...Jay Y. Lee’s 5.6 Million Won Business Trip Fashion Draws Attention

Returning from Europe, Arrival Photos Spark Interest
Beloved Padded Vest in the Spotlight Again, Also Featured at the “Kkanbu Meeting”

The fashion of Samsung Electronics Chairman Jay Y. Lee, who recently returned to Korea after completing his business trip to Europe, is once again drawing attention.

Samsung Electronics Chairman Lee Jae-yong is returning home after completing a business trip to Europe on the 13th. Photo by Yonhap News Agency

According to online communities and other sources on March 15, it has been speculated that the white padded vest worn by Chairman Lee is a product from Brunello Cucinelli. While the price is 5.6 million won, it is reportedly sold out at present.

The vest worn by Chairman Lee also appeared in a travel YouTuber's video about a trip to Kyoto, Japan, in September 2025. Chairman Lee was spotted dining alone at a ramen restaurant at that time, seemingly wearing the same item. The vest also made headlines when Hyundai Motor Group Chairman Chung Euisun wore a Brunello Cucinelli goose down vest during a "Kkanbu meeting" with Chairman Lee and Nvidia CEO Jensen Huang last year.

Online users commented, "It seems chairmen like Brunello Cucinelli products," and "I've never seen this kind of fashion before, wearing it over a business suit."

Samsung Electronics Chairman Lee Jae-yong, who has completed his business trip in Europe, is returning to Korea through Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul, on the 13th. Photo by Yonhap News

Fashion items chosen by Chairman Lee have repeatedly become the center of attention. Previously, the Lansmere Golf cashmere vest he wore on his business trip to the United Arab Emirates in February 2024 sold out immediately after it was released to the public. Similarly, the Beanpole Golf padded vest from Samsung C&T that he wore during his business trip to Vietnam in December 2022 sold out, including all reordered stock. As a result, Chairman Lee has even earned the nickname "the sold-out man."

In January, a beverage spotted with Chairman Lee in his car as he departed for Washington, D.C. to attend the gala event commemorating the "Lee Kun-hee Collection" exhibition also attracted attention. The drink is known to be a Vietnamese coconut water, an ion beverage.

This content was produced with the assistance of AI translation services.