Lee Jae-yong Returns from Europe, Strengthening Focus on the Battery Business

Lee Jae-yong, Chairman of Samsung Electronics, returned to Korea on the 13th after completing his schedule in Europe. Chairman Lee, who personally oversaw the battery business by meeting with German automakers, is expected to meet with AMD CEO Lisa Su, who will visit Korea on the 18th, to discuss cooperation in the semiconductor business.

Samsung Electronics Chairman Lee Jae-yong, returning from his business trip to Europe, is arriving at Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul, on the 13th. Photo by Yonhap News

Chairman Lee entered the country through the Seoul Gimpo Business Aviation Center (SGBAC) in Gangseo-gu, Seoul, on the afternoon of the same day. He confirmed to reporters that he had met with clients in Europe during his business trip before promptly leaving the scene.

It is known that he was accompanied by Choi Joosun, President of Samsung SDI, and together they met with major automakers, including Mercedes-Benz. Samsung SDI counts major European automakers such as BMW and Volkswagen as clients. The company is currently in discussions with Mercedes-Benz regarding the supply of electric vehicle batteries. The industry expects that, in addition to securing battery supply deals with Mercedes-Benz, further orders may have been discussed during this trip.

Meanwhile, there is speculation that Chairman Lee may have a meeting with AMD CEO Lisa Su, who is scheduled to visit Korea on the 18th, to discuss cooperation in the semiconductor business. AMD has recently joined forces with major U.S. big tech companies such as OpenAI and Meta Platforms, intensifying its pursuit of Nvidia. Some observers predict that CEO Su may ask Chairman Lee to expand the supply of high-bandwidth memory (HBM), a key component for AI accelerators.

This content was produced with the assistance of AI translation services.