Transition to a Robotics-Centered Business
Growth Strategy Focused on AMR Logistics Robots
Secondary Battery Automation Equipment Order Backlog Reaches 174.1 Billion Won

Jae-song Jeong, CEO of JSTech, stated on the 12th, "The company was listed in 2007, and we achieved sales of 500 billion won in 2017. While this may be symbolic, we are now moving forward in earnest with the goal of reaching 1 trillion won in sales."


Jae-Song Jung, CEO of JStek, is speaking at a press conference held on the 12th in the VIP room of COEX. Photo by Chunhan Lim

Jae-Song Jung, CEO of JStek, is speaking at a press conference held on the 12th in the VIP room of COEX. Photo by Chunhan Lim

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At a press briefing held in the VIP room at COEX that day, CEO Jeong said, "Currently, only battery process robots are on display. However, we expect to receive orders for automation equipment in fields such as bio as well in the future."


JSTech will change its corporate name to 'JAS Robotics Inc.' at the upcoming annual general shareholders' meeting in March and begin its transformation into a robotics-focused company. The company explained that this name change is a strategic move to evolve beyond the existing automation equipment business and to become a robotics-based smart factory solutions provider.


JSTech has grown as a specialist in smart factory automation equipment by supplying display module automation equipment and bio-diagnostic kit assembly equipment based on semiconductor post-processing automation systems. More recently, the company has expanded its business scope by providing robotics and automation control technology-based solutions for semiconductor, display, bio, and secondary battery manufacturing processes, as well as logistics automation solutions.


On the 12th, Jstec robots were exhibited at the 'InterBattery 2026' expo. Photo by Chunhan Lim

On the 12th, Jstec robots were exhibited at the 'InterBattery 2026' expo. Photo by Chunhan Lim

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In particular, JSTech is targeting the next-generation smart factory market by making logistics automation robots such as autonomous mobile robots (AMRs) and robotics automation equipment its core growth drivers. In 2023, the company promoted the introduction of domestically produced AMRs into North American production lines through partnerships with global companies. Based on these efforts, it achieved the supply of approximately 250 AMRs (worth about 30 billion won) to a North American secondary battery plant last year.


The company is also accelerating the expansion of its secondary battery business. It has secured the capability to provide total solutions, including automation equipment and logistics automation manufacturing execution systems (MES), for prismatic battery production lines. Leveraging this capability, JSTech is supplying automation equipment to overseas factories of major domestic secondary battery companies. In addition, in collaboration with IBC, a U.S. secondary battery specialist, JSTech is also proceeding with turnkey supply of gigafactory equipment in India.


On the 12th, JaesTech robots were exhibited at the "InterBattery 2026" fair. Photo by Chunhan Im

On the 12th, JaesTech robots were exhibited at the "InterBattery 2026" fair. Photo by Chunhan Im

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Order intake results are also continuing. From December of last year through early February of this year, JSTech won contracts for secondary battery robotics automation equipment totaling 97.9 billion won. As of now, the company’s order backlog amounts to 174.1 billion won.



A JSTech official said, "The name change is not simply a rebranding, but signifies our business transformation into a robotics automation company. We will actively expand our presence in the global market as a total solutions provider for smart factories that combines manufacturing process automation equipment with logistics robot technology."


This content was produced with the assistance of AI translation services.

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