A New Standard for Shoe Shopping: "Musinsa Kicks Seongsu" to Open on the 19th

The Second Shoe Specialty Store Following the Hongdae Location

On March 12, Musinsa announced that it will officially open its new shoe landmark, "Musinsa Kicks Seongsu," on March 19.

This Seongsu location marks the second store following "Musinsa Kicks Hongdae," which debuted in the Mapo district of Seoul on January 9. "Musinsa Kicks" is a space that carries on the legacy of Musinsa, which originated in 2001 as an online community called "A Place with a Ton of Shoe Photos."

Seongsu-dong is a symbolic area that was once the center of South Korea’s handmade shoe industry. Musinsa plans to set a new standard for shoe shopping in the area with "Musinsa Kicks Seongsu," the district’s first large-scale multi-brand shoe store.

Rendering image of Musinsa Kicks Seongsu store exterior. Musinsa

The Musinsa Kicks Seongsu store consists of three floors, from basement level one to the second floor above ground. It continues to offer the O4O (Online for Offline)-based smart shopping experience first introduced at the Hongdae location, allowing customers to check real-time inventory and reviews by scanning product QR codes.

Additionally, Musinsa Kicks Seongsu offers finely segmented shoe categories and themed curation by floor. The basement level features "Musinsa Run," a running specialty zone, as well as the "Bag & Cap Club" curated with bags and caps, and dedicated spaces for sports and seasonal shoes. The first floor highlights sports shoes and sneakers and houses "Musinsa Space," a special exhibition area showcasing the brand’s core concepts. On the second floor, visitors can find work boots, leather shoes, the women’s shoe lineup "Ladies," and other seasonal footwear all in one glance.

To celebrate the opening, a limited-edition lineup for sneaker enthusiasts will also be released. On the day of the opening, March 19, the Asics GEL-NYC 2.0 x HAL Studio collaboration model will be unveiled for the first time, and Mizuno’s "Wave Prophecy Moc," which broke sales records by blurring the lines between sneakers and dress shoes, will be re-released. On March 20, the Clarks x Andersson Bell collaboration product is scheduled for launch.

A Musinsa representative stated, "Musinsa Kicks Seongsu embodies the identity of Musinsa, which started as ‘A Place with a Ton of Shoe Photos,’ and is a culmination of Seongsu-dong’s shoe history and Musinsa’s curation expertise. Based on the authenticity about footwear proven at the Hongdae location, we aim to provide an irreplaceable shoe shopping experience for customers visiting Seongsu-dong."

This content was produced with the assistance of AI translation services.