'Stone, Hong Beomseok, Kim Donghyun' Run with Hanwha Financial... Launch of Running Team PLUS

From Running to Building a Wellness Platform
'Goguma Run The Match' Kicks Off on March 30
Participation in Offline Running Events

On March 11, PLUS RUN, the running brand under the joint brand PLUS of Hanwha Financial Group affiliates (Hanwha Life Insurance, Hanwha General Insurance, Hanwha Investment & Securities, Hanwha Life Financial Services, Hanwha Asset Management), announced the launch of its running ambassador group, 'TEAM PLUS.'

Members of the PLUS RUN running brand, part of the Hanwha Financial Group's joint brand PLUS, are taking a group photo. From left to right: Hojun Jang, Jihyang Hwang, Donghyun Kim, Minji Kim, Beomseok Hong, Jaeyoung Ha, Hyeongseok Won. Hanwha Financial Group

Hanwha Financial plans to expand customer touchpoints by building a wellness platform that supports customer health and longevity, beginning with running.

TEAM PLUS consists of a total of seven members: former UFC fighter Kim Donghyun, track and field athlete Kim Minji, as well as Hong Beomseok, Ha Jeyoung, Hwang Jihyang, Jang Hojun, and Won Hyungseok (Stone).

The group is made up of individuals who have demonstrated expertise and achievements in a variety of fields, including elite sports athletes, coaches, and marathoners.

Starting with the popular 'Goguma Run The Match' course, which circles Yeouido on March 30, they will participate in creating wellness content and take part in offline running events centered around the 63 Building and the Goguma Run course.

Through these activities, PLUS aims to convey its values of professionalism, a spirit of challenge, and sustainable living to customers.

General runners can compare their own records with those of TEAM PLUS members in the Goguma Run and participate in a variety of events.

Looking ahead, PLUS RUN plans to recruit individuals concerned about health issues such as obesity and high blood pressure through its Instagram account and operate an eight-week 'Goguma Run Bootcamp' to promote health improvement.

Park Chan-hyuk, Head of PLUS at Hanwha Life Insurance, said, "Together with TEAM PLUS, we will support customers' sustainable wellness lifestyles, starting with running," adding, "Through this, we aim to serve as a bridge connecting elite sports and everyday sports."

This content was produced with the assistance of AI translation services.