[Today's New Product] Choo Sung-hoon's Second Value Sake... Seven-Eleven Launches "Akiyuja"

Follow-up to Akigreen, which surpassed 100,000 bottles sold
Targeting premium yuzu sake "Tsuruume Yuzu"
Priced in the 10,000-won range… Choo Sung-hoon involved from planning to design

Seven-Eleven, a convenience store chain operated by Korea Seven, announced on March 11 that it will exclusively launch "Akiyuja," a sake infused with yuzu flavor.

Akiyuja is the follow-up product to "Akigreen," a matcha-themed sake that has surpassed cumulative sales of 100,000 bottles. It is the second cost-effective (value-for-money) sake introduced by Seven-Eleven in collaboration with broadcaster Choo Sung-hoon. The price is 19,000 won.

Seven Eleven collaborates with broadcaster Choo Sung-hoon to launch the second lineup of cost-effective sake, "Akiyuja". Provided by Seven Eleven

Seven-Eleven has focused on expanding its customer base by moving beyond matcha sake popular among enthusiasts and introducing a more mainstream fruit flavor. In particular, targeting "Tsuruume Yuzu," a Japanese premium yuzu sake, the company has recreated the rich yuzu aroma and sweet-tart taste, while pricing it in the 10,000-won range to enhance accessibility.

The concept for the new product is "sake made by Choo Sung-hoon for spring outings." Known for his deep knowledge of gourmet food and alcoholic beverages, Choo Sung-hoon was involved in every stage of the product's development, from planning and modeling to design. To highlight the spring season concept, a transparent bottle was used instead of the traditional opaque bottle, visually expressing yuzu’s signature bright yellow color. The company explained that, with an alcohol content of 6%, this low-alcohol sake can be enjoyed comfortably even by beginners.

Kim Yuseung, liquor merchandise manager (MD) at Seven-Eleven, said, "As the culture of enjoying sake is spreading among Millennials & Gen Z, the related market continues to grow. Since Akiyuja features a popular yuzu flavor, we expect it to become the representative convenience store beverage for the spring season."

This content was produced with the assistance of AI translation services.