Woorisul Launches "Dubai Choco Highball" Featuring Smooth Chocolate Flavor and Refreshing Carbonation

Woorisul Co., Ltd. announced that it has launched "Dubai Choco Highball," a ready-to-drink (RTD) alcoholic beverage that reflects the "Dubai Chocolate" trend, which has recently attracted attention among younger consumers.

Dubai Choco Highball combines the sweet and nutty flavors characteristic of chocolate with the refreshing carbonation of a highball. By incorporating the dessert trend—currently spreading on social media and among Millennials & Gen Z—into alcoholic beverages, the product offers a unique drinking experience. Its smooth chocolate aroma and crisp carbonation allow consumers to enjoy a taste distinct from traditional highballs.

A Woorisul Co., Ltd. representative stated, "As the new trend of combining desserts and alcoholic beverages spreads, we planned a product that consumers can enjoy even more," adding, "Dubai Choco Highball, with its emphasis on sweet flavors, is expected to provide a new option for younger consumers."

Woorisul Co., Ltd., which has continued the tradition of the Jojong Brewery since 1928, has been leading changes in the makgeolli market with a variety of traditional and alcoholic products under the slogan "Enjoy the World with Makgeolli." It was the first in the makgeolli industry to obtain HACCP certification, and through diverse product development, has been expanding its market base to include not only middle-aged and older customers but also younger consumers.

Additionally, the company uses rice sourced from Gyeonggi Province farms under contracts lasting more than 10 years, and donates a portion of its product sales to local scholarships in Gapyeong, continuing its efforts to coexist with the local community. Based on these initiatives, Gapyeong Pine Nut Makgeolli was selected as the official banquet drink at the Blue House in 2018, and in 2019, the company received the Presidential Award for Contributions to the Advancement of the Food Service Industry.

Meanwhile, Dubai Choco Highball will first be released at convenience stores nationwide starting March 12, and will gradually become available through major distribution channels afterward.

This content was produced with the assistance of AI translation services.