Jinju City Responds to Baedal-eui Jinju Unsettled Payment Crisis... Moves to Support Small Business Owners

Supporting Business Stability through Ordinance Revision, Digital Infrastructure, and Tailored Consulting

Jinju City in South Gyeongsang Province announced that it will provide comprehensive support to protect small business owners and help stabilize their operations following the payment settlement issue caused by the financial difficulties of the operator of the public delivery app, Baedal-eui Jinju.

First, the city plans to revise the "Ordinance on the Protection and Support of Small Business Owners in Jinju" within the first half of this year to clarify the legal basis for remedying damages suffered by small businesses due to the spread of online platform-based e-commerce.

The main points of the proposed amendment include: ▲ establishing a basis for supporting small businesses affected in the process of e-commerce and online platform transactions, and ▲ newly introducing regulations to promote projects that activate online platforms.

Photo of Jinju City Hall

Once the ordinance has been revised, the city will implement a follow-up "Online Marketing Support Program." To help businesses suffering from financial difficulties due to unpaid payments recover their sales and rebuild their online sales channels, the city will cover part of their advertising and promotional content production costs, with priority given to establishments affected by the unsettled payments.

To further stabilize the business foundation of small business owners, Jinju City will also strengthen its support by linking existing programs. Through the "Small-Scale Business Environment Improvement and Digital Infrastructure Support Project," additional points are awarded to affected firms. To date, the city has supported 18 businesses with the replacement of signs and interior decorations, as well as with the purchase of kiosks and table order systems.

In the "Tailored Consulting Support Program for Small Businesses," which will be launched on the 16th, affected businesses will also be given priority. Experts will visit these businesses to provide one-on-one customized solutions, ranging from legal consultation regarding unpaid settlements to marketing, commercial district analysis, and store management.

In addition, administrative support will continue to be provided to small business owners who have suffered disruptions in cash flow. If small business owners struggling to pay their local taxes due to Baedal-eui Jinju's unsettled payments apply for a tax payment deadline extension or collection deferment, the city will extend deadlines or defer collection as much as possible within the scope of relevant regulations to ensure business continuity. For food service establishments, the city will prioritize direct delivery of sanitary supplies to affected businesses.

Meanwhile, Jinju City officials are voluntarily launching a "Baedal-eui Jinju Unsettled Payment Victims Campaign" to support small business owners facing financial difficulties. All departments are participating in this "good consumption" initiative by prioritizing the use of affected businesses for company gatherings and meetings, thereby offering practical support.

A city official emphasized, "We will do our utmost to help small business owners who are struggling due to the Baedal-eui Jinju unsettled payment incident regain their vitality and strengthen their competitiveness by pursuing institutional measures such as ordinance revisions and multifaceted business support programs."

This content was produced with the assistance of AI translation services.