Moart Lab Officially Launches Four Backstage Skincare Products in Korea

Accelerating Expansion into the Global Market

Moart Lab Partners announced on March 10 that its vegan skincare brand, MOART LAB., has officially launched four “Backstage Skincare” products in Korea. These products were used by models at New York Fashion Week.

The Backstage Skincare line served as the backstage makeup partner for the AKNVAS and Diotima shows at New York Fashion Week on February 14 and 15 (local time). Initially, collaboration was planned with just one brand, but Moart Lab explained that, due to spontaneous requests from onsite artists, additional participation was arranged, resulting in a rare “double collaboration.”

On the 14th and 15th of last month (local time) at New York Fashion Week, a model is applying skincare products backstage. Venture Business Association

Moart Lab, under the philosophy of “prepping skin that transforms makeup,” unveiled a four-step skip-care routine that quickly preps the skin’s condition instead of complicated layering. The routine is designed based on a “skin prep” concept to enhance makeup results. The product lineup includes: ▲Cleanser (resetting residual oil) ▲Toner Pad (prepping skin texture) ▲Essence (setting skin condition) ▲Moisturizer (priming and adhesion care). The focus is on preparing the skin for optimal makeup application without excessive oiliness or residue.

In particular, the main products—cleanser and moisturizer—were co-developed with New York-based makeup artists over approximately 18 months.

With the domestic launch, Moart Lab is also accelerating its global expansion. The brand has already entered the Japanese e-commerce platform Qoo10 and is preparing to enter the U.S. professional market through a strategic partnership (MOU) with The Wall Group, a renowned global makeup artist agency.

A Moart Lab representative stated, “Based on formulas proven on the global stage, we will provide differentiated experiences to Korean consumers as well.”

This content was produced with the assistance of AI translation services.