"Breaking the Boundaries Between Fitness and Everyday Life"... Athleisure Brand 'RHUNHER' to Officially Launch on the 16th

Based on 25 Years of Apparel Production Experience: Direct Management from Material Development to Manufacturing
Emphasizing a 'Second Skin' Fit
300 Won Donated to Animal Shelters for Each Product Sold

Premium women's athleisure brand 'RHUNHER' will officially launch its online store on March 16, 2026, marking the beginning of its full-scale entry into the market. The company plans to target the lifestyle athleisure market, which encompasses both fitness and daily life, by offering products that combine both functionality and comfort.

RHUNHER, created by professionals from the fashion industry, was founded based on approximately 25 years of experience in material development and production within the global apparel industry. Drawing on its track record of supplying fabrics and clothing to various domestic and international brands through ODM (Original Design Manufacturing) and OEM (Original Equipment Manufacturing) methods, the brand manages the entire process in-house, from material planning to pattern design and production management, to enhance product quality.

RHUNHER places comfort and natural movement at the core of its product development. The brand uses functional fabrics known for their soft texture and excellent elastic recovery, and designs patterns that take human movement into account, ensuring a natural fit even during activity. This approach is focused on providing a wearing experience that feels like a 'Second Skin,' fitting closely to the body without restricting movement. A RHUNHER representative explained, "Rather than creating products that excessively constrict the body during exercise, we planned the brand to offer items that allow for comfortable movement."

For every product sold, RHUNHER plans to donate 300 won per item to animal shelters. This reflects the brand's commitment to sustainable consumption and the value of respecting life.

Meanwhile, RHUNHER will officially launch the brand on its online store on April 16, 2026, and will host a variety of events to celebrate the launch. More details can be found on the official online store.

This content was produced with the assistance of AI translation services.