BMW Korea Future Foundation Launches Traffic Safety Campaign "Safety Together"

Fostering a Safe and Mature Traffic Culture

BMW Korea Future Foundation announced that starting from March 10, 2026, it will conduct the traffic safety campaign "Safety Together." The foundation aims to deliver practical traffic safety rules and legal information more easily and accessibly, focusing on common traffic situations encountered in daily life.

BMW Korea Future Foundation announced that it will conduct the traffic safety campaign "Safety Together" starting from the 10th. BMW

The foundation plans to operate the campaign and related events through its official social media channels, including YouTube, Instagram, and Naver Blog, as well as various offline touchpoints, in order to encourage broader participation. Interactive programs such as quizzes and comment events, reels challenges, and story submissions associated with "Safety Together" will also be implemented.

By collaborating with automotive influencers, the foundation will present engaging and easy-to-understand content covering practical traffic safety information, including safety rules for various everyday traffic situations, vehicle maintenance tips, and accurate understanding of driver assistance systems.

Celebrating its 15th anniversary this year, BMW Korea Future Foundation will continue to pursue a range of social contribution activities for a sustainable future, in addition to the "Safety Together" campaign. These include the "Junior Campus" science and creativity education program for elementary school students, the "Young Innovator Dream Project" social contribution idea contest for university students, the experiential environmental education program "Next Green Environmental Education" that visits public interest events nationwide, and "Hope ON School," which supports children's physical and mental well-being in collaboration with the global child rights NGO Good Neighbors.

This content was produced with the assistance of AI translation services.