Namyang Dairy Products Exports Take Fit and French Cafe to Kazakhstan...Targets Central Asia

Available at CU Stores

Targeting Young Consumers

On March 10, Namyang Dairy Products announced that it will target the Central Asian market by exporting its protein drink "Take Fit" and cup coffee "French Cafe Roastery" to CU convenience stores in Kazakhstan.

This marks the first time that Namyang Dairy Products is introducing both its protein drinks and RTD (Ready-to-Drink) coffee products to the Central Asian market. The export lineup consists of two types of "Take Fit Monster" protein drinks, three types of "Take Fit Max," and three types of "French Cafe" cup coffee.

Namyang Dairy's cup coffee 'French Cafe Roastery' is stocked at Kazakhstan CU convenience stores. (Photo by Namyang Dairy)

Namyang Dairy Products plans to use CU convenience stores, which operate primarily in Almaty, Kazakhstan, as its main distribution channel to expand local consumer touchpoints. CU currently operates about 50 stores in the Almaty region.

The company aims to target Kazakhstan's younger consumer demographic with its RTD protein drinks and cup coffee products. According to the Korea Trade-Investment Promotion Agency (KOTRA), nearly half of the total population is under the age of 30, and there is a growing trend toward convenient foods and health- and nutrition-focused consumption.

Seo Sunghyun, Head of Global Business at Namyang Dairy Products, stated, "Kazakhstan is an emerging market with a high proportion of young people and strong growth potential in consumption. We will continue to strengthen our brand competitiveness in the global market, including Central Asia, with Take Fit and French Cafe at the forefront."

This content was produced with the assistance of AI translation services.