Uiryeong County's Honguijanggun Festival and Rich Rich Festival Simultaneously Selected for Gyeongsangnam-do Support Program

Uiryeong's Unique Stories and Content Competitiveness

Officially Recognized with Provincial Funding Secured

The "Honguijanggun Festival" and the "Rich Rich Festival," which are the representative festivals of Uiryeong County, South Gyeongsang Province, have once again proven their competitiveness by being simultaneously selected for Gyeongsangnam-do's festival support program.

On March 6, the county announced that the Honguijanggun Festival had been selected as a "2026-2027 Gyeongsangnam-do Designated Culture and Tourism Festival," and will receive a total of 100 million won in provincial funding over two years. With this, the Honguijanggun Festival has been named a provincial-designated culture and tourism festival for the second consecutive term.

Rich Rich Festival. Provided by Uiryeong County

In addition, the Rich Rich Festival earned the highest S-grade in the "2026 Regional Specialized Festival" support program, securing 30 million won in provincial funding. As both festivals achieved notable results at the same time, the reputation of Uiryeong County's festival brand has been further elevated.

The Honguijanggun Festival, celebrating its 51st edition this year, will be held for four days from April 16 to 19 at Uiryeong County Citizens' Park. As a leading historical and cultural festival that embodies the identity of Uiryeong, the hometown of the righteous army, the county is working to enhance the completeness of its programs and strengthen experiential and performance content to ensure a well-prepared event.

General Hong Festival. Provided by Uiryeong County

The Rich Rich Festival is a unique local event themed around "the energy of wealth," based on the legend of Sotbawi Rock at the Namgang River. Last year, with the creative concept of "Habits of the Wealthy," it attracted a record 340,000 visitors—the largest in Uiryeong County's festival history—and garnered nationwide attention. By earning the highest grade (S) in this round of selections, the festival's potential for growth as a "K-Wealth" tourism content has once again been recognized.

A county official stated, "The simultaneous selection is an official acknowledgement of the unique stories and content competitiveness of Uiryeong's festivals," adding, "We will create a high-quality festival that allows all visitors to enjoy and experience happiness, highlighting the courage of Honguijanggun and the abundance symbolized by Sotbawi Rock."

This content was produced with the assistance of AI translation services.