"The No.1 Must-Try Dish at Hi One: The Secret Behind 60,000 Bowls of the 'Life-Changing Jjamppong'"

Hi One Resort's "Orient" Sees Signature Jjamppong Craze
Word-of-Mouth Doubles Year-on-Year Sales
A Life-Changing Jjamppong Crafted with a Standardized Recipe and Premium Seafood

On March 5, Kangwon Land (Interim CEO Nam Han-kyu) announced that the signature "Jjamppong" dish at "Orient," the main Chinese restaurant operated by Hi One Resort, has been gaining popularity through word of mouth among customers, driving continued sales growth.

Haiwon Resort Oriens' signature dishes: Emperor Jjamppong and Cuttlefish Jjamppong. Provided by Kangwon Land

Last year, Orient recorded strong sales with 64,826 bowls of Jjamppong sold. This marks an increase of approximately 96% compared to the 33,138 bowls sold in 2024, nearly doubling year-over-year.

The "Emperor Jjamppong," featuring a rich and deep broth with generous portions of meat and seafood, and the "Cuttlefish Jjamppong," which combines the chewy texture of large cuttlefish with a spicy broth, have both maintained steady popularity. Additionally, the "Cold Jjamppong," a seasonal summer menu item, offers a refreshing and spicy broth that helps guests cool off in the heat, making it a favorite among visitors seeking unique flavors during the summer months.

Hi One Jjamppong, known for its deep seafood flavor and spicy broth, has become a signature menu item enjoyed throughout all four seasons, thanks to its generous portions and reasonable pricing, leading to high customer satisfaction. It is often mentioned on social media and online communities as a "must-try dish when visiting Hi One."

Nah Jin-seon, Head Chef of Kangwon Land, commented, "This achievement for Orient is more than just a successful menu launch—it demonstrates that Hi One Resort's entire culinary division has the potential to reach a global standard. Starting with the success of the Chinese restaurant, we will elevate all of the resort's food and beverage venues by highlighting their unique identities and quality, with the goal of transforming Hi One into a world-class gourmet destination."

Meanwhile, Hi One Resort, which already operates the Japanese restaurant "Rinka" and the Western restaurant "La Vista," is preparing to open a Korean restaurant. The resort plans to further enhance its food and beverage offerings and strengthen its competitiveness, ensuring that each visit becomes a special memory for guests.

This content was produced with the assistance of AI translation services.