'2026 Daejeon Beauty Expo' to Be Held at DCC from March 9 to 11

Over 2,000 Participants from Korea and Abroad

Korea's First OMC (Organisation Mondiale Coiffure) Asia Cup Competition to Be Held

Photo by Daejeon City

The 2026 Daejeon Beauty Expo, the largest integrated beauty event in Korea featuring the International Korea Beauty Festival, Nail Festa, and Korea Top Makeup, will be held in Daejeon.

This expo will take place for three days from March 9 to March 11 at Exhibition Halls 1 and 2 of the Daejeon Convention Center (DCC).

More than 100 members of overseas delegations from 10 countries, around 450 foreign contestants, and approximately 1,500 domestic contestants will participate. With an estimated 20,000 visitors from both home and abroad, the event is expected to become a truly global K-beauty festival.

In particular, the prestigious OMC Asia Cup Open Competition, organized by OMC, will be hosted, bringing together 600 contestants from 11 Asian countries including Korea, China, and Japan. Key figures such as OMC President Salvatore Fodera, Vice President Carmelo Gugliotti, and OMC Director Raphael Perrier are expected to attend, further enhancing the international reputation of the event.

Photo by Daejeon City

During the event, the following competitions will be held: the K-Makeup Competition, the International Korea Beauty Festival Contest, the K-Nail Skills Competition, and the OMC Asia Cup Competition.

In addition, there will be industrial and academic programs such as the 3rd Miseu Korea Art Fair, the K-Makeup Showcase, technical instructor training seminars, and the OMC Asia Beauty Association General Assembly, providing a platform for expertise and international exchange.

At the exhibition booths, 75 booths operated by companies specializing in hair, nail, and makeup beauty will showcase smart beauty devices, beauty tech equipment, and salon management solutions.

Photo by Daejeon City Provided

Jangwoo Lee, Mayor of Daejeon, stated, "This is the first time the OMC Asia Cup International Competition is being held in Daejeon, making it a meaningful event where beauty professionals from across the country and Asia gather together. As new beauty technologies will be showcased in Daejeon, we invite all interested citizens to attend."

Meanwhile, Daejeon City has established the Daejeon Beauty Industry Promotion Agency, the first of its kind in Korea, and is promoting initiatives such as professional workforce development, support for employment and entrepreneurship, and expanded international exchange.

This content was produced with the assistance of AI translation services.