"Secondhand Trading as Investment"... Junggonara Sees Surge in Investment-Oriented Transactions
Analysis of Transaction Data from the Past Two Months
Junggonara announced on March 5 that, after analyzing transaction data on its platform over the two-month period of January and February this year, there was a sharp increase in transactions involving physical assets such as gold and silver, as well as items with scarcity and liquidity value, including limited-edition figures and RAM (Random Access Memory).
Amid a continued preference for safe assets, both search volume and transaction count for 'gold bars' during this period increased by 88% and 222%, respectively, compared to the same period last year. For 'silver bars,' which have been in short supply in the domestic market, search volume surged by 776% and transaction count soared by over 600% year-on-year, indicating a significant rise in demand.
Junggonara analyzed transaction data on its platform over January and February this year and found a sharp increase in investment-oriented secondhand transactions. Junggonara
View original imageTransactions of limited-edition collectibles and luxury goods, which are highly valued for their scarcity and resale value, have also been steadily expanding. The number of transactions in the hobby and collectible categories—such as limited-edition figures, LEGO sets, and merchandise—increased by 186% year-on-year, with transaction value up by 225%. The imported luxury goods category also saw both transaction count and value climb by over 70%.
Driven by the global surge in artificial intelligence (AI) demand and the resulting rise in memory semiconductor prices, transactions related to 'RAM-tech' (RAM plus investment), where DRAM is used as an investment vehicle, also soared. In January and February this year, search volume for RAM-related keywords such as 'memory,' 'DDR4,' and 'DDR5' grew by up to 7.6 times (661%) compared to the same period last year, while the number of related product transactions increased by up to 9 times (799%).
Junggonara analyzed that this trend reflects the strengthening role of secondhand trading as an alternative channel for enhancing individual asset value and liquidity. The company explained that, especially against the backdrop of ongoing economic uncertainty and a growing trend of pragmatism among people in their 20s and 30s, transactions are increasingly concentrated on items with strong asset-like characteristics.
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A Junggonara representative stated, "With high inflation becoming prolonged, secondhand trading has established itself as a practical investment tool in daily life, going beyond simple consumption. We will continue to do our utmost to create a safer trading environment so that users can make transactions with greater confidence while adhering to platform regulations."
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