Shinsegae Duty Free Wins Special Award at Global Duty-Free Digital Marketing Awards

Awarded in the Instagram Excellence Category at "The Moodies"

Content Integration Across K-Beauty, Fashion, and Travel

High Praise for Storytelling-Driven Social Media Strategy

Shinsegae Duty Free announced on March 5 that it has received the Special Judges’ Award for "Sustained Instagram Excellence" at the Moodies Social & Digital Media Awards 2025, a global digital marketing awards event in the duty-free and travel retail industry.

Shinsegae Duty Free. Photo by Jinhyung Kang

The Moodies Social & Digital Media Awards are organized by The Moodie Davitt Report, a leading global media outlet specializing in duty-free and travel retail. Now in its 12th year, the event seeks out and highlights creative and impactful social and digital campaigns within the global travel retail sector.

Shinsegae Duty Free was highly praised for strengthening curation centered on culture and content through Instagram, which has driven customer engagement. The panel of judges commented that the brand’s strategic content planning, which blends culture and commerce, had a positive impact not only on domestic consumers but also on global travelers.

In addition, the company has built its brand identity through storytelling content that goes beyond simple product introductions, encompassing themes such as travel, tourism, K-beauty, and K-fashion. Collaborative projects, informative content planning, and customer participation campaigns have also contributed to establishing a sustained communication structure on digital platforms, earning the company high marks from the judges.

A representative from Shinsegae Duty Free stated, "This award is the result of our efforts to enhance digital communication with global customers," adding, "We will continue to expand our brand value through innovative content and differentiated digital experiences."

This content was produced with the assistance of AI translation services.