Riding the Bomdong Bibimbap Craze, Jongga Sells 22 Tons of Bomdong Geotjeori in Just Two Months

"Seasonal Core" Trend Drives Buzz for "Bomdong Bibimbap"
Limited-Edition Specialty Kimchi "Bomdong Geotjeori" Launched

Daejang, the company behind the kimchi brand Jongga, announced on March 5 that its season-limited product "Bomdong Geotjeori," launched in January, sold approximately 22 tons in just over two months. The number of units sold reached around 20,000, based on the sales period from January 7 to February 28, 2026. The company attributes this success to the growing popularity of dishes made with seasonal ingredients on social media (SNS), particularly the "Bomdong Bibimbap," which has been widely discussed online.

This product is a type of geotjeori-style kimchi made with domestically grown bomdong cabbage, which develops a sweeter flavor after storing sugars during the winter. It can be eaten immediately after being mixed with freshly prepared seasoning, and after a short fermentation period, it offers a refreshing and savory taste.

Provided to the recipient.

Recently, recipes for "Bomdong Bibimbap" using bomdong geotjeori have been gaining traction on social media. Content showing people mixing geotjeori with warm rice or enjoying it alongside rich dishes such as meat and jeon (savory pancakes) has been widely shared, drawing increasing attention.

"Bomdong Geotjeori" is available as a limited edition until the end of this month. It can be purchased through Daejang's official online store, Naver Brand Store, Coupang, Kurly, and other major online channels. Kwanwoo Park, Head of K Marketing Planning Team 1 at Daejang, said, "Bomdong Geotjeori is a season-limited product planned in response to the 'Seasonal Core' trend, and it is receiving an enthusiastic response thanks to the SNS 'Bomdong Bibimbap' craze. We will continue to launch differentiated seasonal limited-edition products that maximize the taste of seasonal ingredients, reflecting rapidly changing consumer trends and diverse preferences."

Meanwhile, Jongga offers a variety of specialty kimchi made with seasonal vegetables, such as young radish kimchi and stuffed cucumber kimchi. Last year, it released the summer season-limited product "Oina Bakmul Kimchi," which was well received by consumers.

This content was produced with the assistance of AI translation services.