Bando Construction Accelerates Storytelling Marketing with YouTube and Webzine Revamp

Bando Construction announced on March 4 that it has completely revamped its online channels to expand customer touchpoints and strengthen communication based on its brand story.

This overhaul focused on enhancing the content hub functionality, centered around the renewal of the webzine 'ARCHIVE.B', and reorganizing the playlist structure of the YouTube channel 'UBORA TV' to deliver content experiences tailored to each channel's characteristics.

The flagship content, 'U LIFE', highlights daily life and moments within residential complexes through interviews with residents. The company has strengthened empathy-driven storytelling using a format centered on visually appealing videos and images, with the key feature of turning actual customer experiences into content. Along with the webzine renewal, Bando Construction has established a newsletter publication system that will be operated regularly one to two times per month.

A Bando Construction official stated, "This revamp aims to further develop the webzine and YouTube channel according to their individual characteristics and to strengthen the communication flow with customers around our brand story." He added, "We will continue to expand empathetic content that embodies the values pursued by the UBORA brand and the stories of our customers."

This content was produced with the assistance of AI translation services.