LIV Golf Expands Its Reach...This Time Into Gaming

Collaboration with Sony Group affiliate Beyond Sports
Launch of "LIV Golf Fantasy" and "LIV X"
Expanded fan engagement through diverse content

LIV Golf, backed by Saudi Arabian oil capital, is expanding its business portfolio.

On February 25, LIV Golf announced that it has partnered with Beyond Sports, a Sony Group subsidiary, to launch the golf game "LIV Golf Fantasy" and the interactive digital platform "LIV X". Following its offline initiatives, the company has now begun investing in the online space as well.

The two innovative gaming platforms unveiled this time have been developed to offer golf fans around the world a more immersive engagement experience with players, teams, tournaments, and the entire season. This collaboration is the first project presented by Beyond Sports as it expands its business into the golf sector. The platforms have been designed to be easily accessible so that a wide range of users can participate without difficulty.

The philosophy of LIV Golf, which aims to enable next-generation golf fans to experience golf in diverse ways both on and off the course, is reflected in these platforms. By combining competition among world-class players with entertainment and culture, LIV Golf is seeking to broaden the global base of the sport. The organization expects that, through these digital experiences, fans will enjoy a wider range of league and player-related content and will be able to engage with it at a much deeper level.

LIV Golf has collaborated with Beyond Sports, a Sony Group subsidiary, to launch "LIV Golf Fantasy" and "LIV X". Provided by LIV Golf

"LIV Golf Fantasy" is a season-based game. Users select four players to build their own team. Through a hole-by-hole scoring system that departs from traditional aggregate formats, the game delivers a high level of immersion with every shot. Fans can join at any time, and the best four results out of the first six tournaments of the LIV Golf season are counted. A variety of support features are available, including expert recommendations, a fantasy caddie guide, and lineup alerts. A total of 15 prizes will be awarded over the course of the season. The game can be accessed via mobile devices and web browsers.

"LIV X" is a premier fan-engagement platform. As LIV Golf’s digital content hub, it allows fans not only to watch the action but also to participate directly and earn rewards through a variety of games and features. Fans can get involved in events through quizzes, daily games, tournament-by-tournament predictions, and voting. By playing, they accumulate points and level up, which can be redeemed for rewards such as early ticket access and professional swing analysis. The platform also offers exclusive content related to players and teams.

Dennis Taylor, Chief Technology Officer (CTO) of LIV Golf, said, "The launch of LIV Golf Fantasy is an important step forward in expanding fan engagement through technology. It marks the beginning of a long-term effort to help golf fans experience a wide range of enjoyment."

Luke Goofy, Head of PLAY at Beyond Sports, said, "Our products are built on a simple idea: you can become a golf fan even if you never play a round yourself. We are proud to contribute to realizing the modern vision that LIV Golf pursues."

The platforms are being made available so that fans can actively participate ahead of HSBC LIV Golf Hong Kong, which will be held at Hong Kong Golf Club from March 5 to 8. Additional features for the LIV Golf Fantasy platform are currently under development and are scheduled to be rolled out sequentially in the latter part of the season.

This content was produced with the assistance of AI translation services.