"Keep The Screen On" ... Bixby Responds Instantly As Samsung Launches Beta Program

Bixby Evolves as an AI Assistant
Understands User Intent for Device Control and Feature Execution
Real-Time Online Information Search
Sequential Rollout to the Galaxy S25 Series

Samsung Electronics said on the 20th that it is running a beta program for Bixby.

Bixby, Samsung Electronics' artificial intelligence (AI) voice assistant, supports intuitive and easy device control based on natural language in the beta program. When users say the function or setting they want by voice, Bixby understands the user's intent and suggests appropriate settings or features.

Samsung Electronics said on the 20th that it has been running a beta program for Bixby, which has evolved into an AI-based device agent, since the 19th.

For example, if a user says, "I don't want the screen to turn off while I'm looking at my phone," Bixby understands and activates the "Keep screen on while in use" setting.

Users can also receive troubleshooting tailored to the current state of their device without having to check every single setting on their smartphone. If a user says, "It seems like the phone doesn't ring when I get calls. Tell me how to fix it," Bixby checks the settings and then proposes a situational solution such as, "Your device is currently in Do not disturb mode. Would you like to turn off Do not disturb?"

Another feature of this update is that Bixby can search for and check all kinds of information during a conversation. When users ask about something they are curious about, Bixby finds the necessary information through real-time web searches and provides answers.

Choi Wonjoon, Head of Development and Chief Operating Officer (COO) of the MX Division at Samsung Electronics, said, "Bixby has evolved into an intuitive device agent (assistant) that spans the entire Samsung ecosystem, including not only Galaxy but also Samsung TVs and Samsung home appliances," adding, "We will seamlessly expand cross-device connectivity experiences so that people can use products more conveniently."

The more powerful Bixby will be rolled out sequentially to the Galaxy S25 series used by participants in the One UI 8.5 beta program. The One UI 8.5 beta program is currently running in countries including Korea, the United States, the United Kingdom, Germany, Poland, and India.

This content was produced with the assistance of AI translation services.